News
Digital Hollywood Selects PlayNetwork's David Brewster for In-Store Digital Media Solutions Panel
REDMOND, Wash.-(Business Wire)-October 22, 2007 - PlayNetwork, the leading provider of integrated media experiences for business, today announced Senior Vice President, Marketing and Creative Services, David Brewster will participate in a panel on "In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment" at the upcoming Digital Hollywood Fall conference. Brewster will discuss how a trusted retail brand can resonate with consumers in an overcrowded entertainment ecosystem, which aspects of the brand DNA can be brought to bear via in-store media solutions, and more. Please see below for details.
What: PlayNetwork participates in Digital Hollywood Fall panel: "In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment"
When: Wednesday, October 31, 3:50 - 5:00 PM; the session is part of Track IV
Where: Digital Hollywood
October 29 - November 1, 2007
Grand Ballroom at Hollywood & Highlands
Hollywood, California
Who: David Brewster, Senior Vice President, Marketing and Creative Services, PlayNetwork. Brewster joined PlayNetwork in July 2005 after a period of consulting work, and was appointed Senior Vice President, Promotional Services in November 2005 and Senior Vice President, Marketing and Creative Services in August 2007. From 1997 to 2004, David directed the music and entertainment business at Starbucks Coffee Company. He helped craft a seamless customer experience with the Starbucks brand through music, at multiple touch points including in-store programming, custom compilation CDs, targeted sponsorships and through the retail operations of Hear Music stores and website. Brewster understands the methodology, effects and business results of national brand enhancement through the power of music and entertainment. David's previous career was in trade book publishing, with roles in editorial, sales and marketing for Houghton Mifflin Co. and PenguinPutnam (formerly Viking Penguin). He has a degree in English from Reed College.
Details: The "In-Store Digital Media Solutions: Branding, Communication & Commerce: Evaluation, Development & Deployment" panel is part of Digital Hollywood Fall's "The Personalized Experience: Mobile, Broadband, Entertainment and Media" strategic conference track. Just as the web, mobile and desktop technologies enhance the user experience and expand the content and commerce palate, so is the in-store digital experience being revolutionized. Now the retail customer will be catered to in a similarly personalized digital environment, experiencing all the audio, visual and interactive techniques otherwise available on the Net. From the personalized software to the high definition visual technology, in-store digital environments will transform retail experience just as it has transformed the home and office.
For more information on PlayNetwork or Digital Hollywood, please visit www.playnetwork.com or www.digitalhollywood.com
About PlayNetwork
PlayNetwork Inc. is an integrated media services leader for worldwide business. PlayNetwork provides branded video (digital signage), audio (music and messaging), promotional media, quality audio/video systems, and professional services that deliver compelling experiences for retail, hospitality, health and fitness, retail banking and other businesses. Established in 1996, Redmond, Washington-based PlayNetwork services leading national brands such as: Abercrombie & Fitch, Brinker International, Chico's, Diesel, Hot Topic, Houlihan's, Petco Animal Supplies, Starbucks Coffee Company, TGI Friday's and The Finish Line. More information is available at www.playnetwork.com.
