News
SINGER(R) Introduces New FUTURA(TM) Line of All-in-One Sewing and Embroidery Machines
HAMILTON, Bermuda-(Business Wire)-July 25, 2007 - Today SVP Worldwide, owner of SINGER(R) brand sewing machines—the world leader in the sewing machine and accessories industry, announced the global introduction of its new SINGER(R) FUTURA(TM) sewing and embroidery machines that connect to PC computers through a USB port. For the computer literate generation, the new SINGER FUTURA machine makes computer-facilitated embroidery intuitive. The introduction of the new SINGER FUTURA machine adds a milestone to the SINGER brand's long history of taking the most advanced technology and making it accessible and simple to sewers.
"Over half of all sewers who do not currently embroider are interested in learning how," said Don Fletcher, CEO of SVP Worldwide. "And those who attempt to embroider typically encounter the challenges of the complexity of the craft and expensive equipment. The new SINGER FUTURA machines are easy to use and very affordable. Whether you are a beginning embroiderer who wants the ability to create trendy looks and personalized items or an avid sewer longing for an embroidery machine, the new FUTURA line is for everyone."
The new SINGER FUTURA machine, with its unique link to a computer, makes embroidery much easier. With the SINGER FUTURA machine, the embroiderer prepares everything on their PC and simply sends the complete design, with all colors, through the USB Port directly into the SINGER FUTURA machine, ready for stitching. Sewers can view their designs in full color on their PC versus an LCD screen built into the sewing machine. The USB connectivity makes transferring the design effortless without scrolling through menus or files.
The embroidering possibilities are endless using the SINGER FUTURA machines. In addition to the 120 built-in embroidery designs, the new product line can receive, adapt and embroider designs from other manufacturers as well as thousands of elite embroidery designs available online. Additional software packages are also available for use with the new SINGER FUTURA machine with the following tools that make advanced embroidery techniques easy to accomplish.
— AutoPunch(TM) - Converts clip art into embroidery
— Editing - Personalizes existing designs
— HyperFont(TM) - Converts your PC's TrueType font into embroidery
— Auto Cross-Stitch(TM) - Converts clip art into cross-stitching design
— Photo Stitch(TM) - Converts photos into stitch-filled embroidery designs.
In addition, three StayBright LED(TM) lights provide an extra bright sewing surface and a new sensor will stop the machine if it detects the thread has broken.
"Our extensive worldwide research has provided the knowledge we needed to create products consumers want," said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide. "Whether sewers are ready to upgrade from an entry level machine or take their skilled sewing to the next level through personalization and embellishment, the new SINGER FUTURA machine's unique computer-linked embroidery machine is their answer."
About SVP Worldwide(R)
SVP Worldwide, a global company headquartered in Hamilton, Bermuda and doing business through its affiliated companies in over 190 countries, specializes in the design, manufacture and sale of high quality household sewing machines and related products under the SINGER(R), HUSQVARNA VIKING(R), and PFAFF(R) brand names. For more information about the Company and the company's brands view the following websites: www.svpworldwide.com, www.singer.com, www.pfaff.com, and www.husqvarnaviking.com.
About Singer:
Founded in 1851, Singer is one of the world's leading sellers of consumer and artisan sewing machines. To date, Singer maintains a strong international presence, with manufacturing facilities in Brazil and China, 10 overseas marketing operations and a network of third-party distributors selling product in more than 190 countries. The company has a long history of innovation in the sewing machine industry, having produced, among other breakthroughs, the world's first portable machine in 1921 and its first computer-controlled machine in 1978.
