News
GreatDad.com Introduces SuperSearch to Dad-Focused Parenting Site
SAN FRANCISCO-(Business Wire)-May 10, 2007 - Whether out of necessity or by choice, a growing number of fathers are stepping into the role of primary caregiver. Yet finding answers to parenting questions delivered from a male perspective is not always an easy task. In response, GreatDad.com, a leading source of experience, recommendations, inspiration and advice for dads, unveiled GreatDad SuperSearch, a unique tool developed specifically by GreatDad.com which obtains dad-related search results filtered from the entire Web.
"Data indicates that fathers today are more involved in family life versus a generation ago due to factors including post-911 security fears, loss of career-long job security, and increased demands on working moms and dual-career families," said Paul Banas, GreatDad.com CEO. "GreatDad.com http://www.greatdad.com enables all dads - working, stay-at-home, single, gay, adoptive, domestic partners - to find ways to be involved and understand how dads are functioning as parents today. The new tool makes this process easier within a parenting environment specifically focused on fathers."
Search and Enjoy
SuperSearch combs the Internet for information on parenting information including pregnancy, adoption, diapers, toilet training, kid stories, and more -from a father's point of view. This special tool is powerful because it first searches the top 50 sites on parenting issues, such as health, discipline, and pregnancy. Only after the search has exhausted the best parenting resources on the Web does it deliver the regular random sites that index high in search listings.
Who's Your Daddy?
Providing a comprehensive and welcoming forum for fathers to find ways to be involved, GreatDad.com also features:
— The only customized pregnancy countdown newsletters written for and by dads for different kids' age groups. GreatDad.com newsletters include a week-by-week update on baby's development through age two and a weekly newsletter designed for fathers of five to seven-year-old children with activity ideas and insights that kids will enjoy.
— Unique content for dads including "Gadget of the Day" and "By Dads for Dads", focusing on kids' products created by involved dads, many of whom have given up a more "traditional" job to spend time with their children.
— A forum for dads to discuss parenting issues ranging from raising kids to behavior to sex before and after pregnancy and other relevant topics.
— Seven published author contributors including an OB/GYN, two humor writers, two family therapists, and a pediatric urologist for toilet training tips.
— A database of helpful medical, developmental and educational articles from across the Web, polls, and more.
"Using SuperSearch, time-pressed dads won't waste time clicking on sites that prove less than useful or misdirected," added Banas. "Because GreatDad.com search results are filtered first through the top-rated parenting sites, results are unlike those obtained through leading search engines. All top results are from recommended parenting sites and blogs. This is an ideal way to search in a specialized area like dad-focused parenting."
Paul Banas is available for interviews.
