News
Salesgenie.com(TM) Super Bowl Ad is Rated a ''Touchdown'' by Reprise Media
OMAHA, Neb.-(Business Wire)-February 6, 2007 - infoUSA(R) (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced its 30-second spot for Salesgenie.com(TM), the fastest growing online sales lead service, was recognized as a "Touchdown" by Reprise Media.
In their Search Marketing Scorecard for Super Bowl XLI, Reprise Media put Salesgenie.com in the top category for fully integrating their ad and web components, connecting advertising with search and putting them ahead of such advertisers as Ford and Doritos, whose ads were rated as "Fumbles".
Target audiences agreed with Reprise: since airing, Salesgenie.com's integrated advertising and marketing effort has generated more than 10,000 registrations from potential new customers.
Reprise's Scorecard recognized that fully three-quarters of Super Bowl failed to "integrate any recognizable elements from their TV commercials into their search ads" and that 70% of the landing pages surveyed "didn't have any clear association with the Super Bowl ads that triggered them." Salesgenie.com's integrated approach put the company into a category with only seven others (out of 45 total advertisers) in which "TV connects with search, landing these advertisers in the end zone!"
"Our ad wasn't supposed to be funny or clever," said Vin Gupta, Chairman & CEO of infoUSA. "It was supposed to bring in subscribers, and it's been successful beyond our wildest dreams. We're gratified that Reprise recognized what we were trying to accomplish, and we are already working on next year's ad."
infoUSA's objective with its Salesgenie.com commercial was to introduce the service to the more than 78 million viewers who will likely tune into this year's Super Bowl(R). Salesgenie.com is an online sales leads & mailing list delivery system offering unlimited access to 12 of infoUSA's flagship databases. Users can access the site at any time to download, print and manage unlimited sales leads, mailing lists and business credit reports.
In conjunction with its Super Bowl commercial, infoUSA is offering special Salesgenie.com trial offers and free sales leads. Visit www.Salesgenie.com for more information.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
