Getting Perfectly WAISTED with the FEDABOA® Belt is on the “MUST DO LIST OF 2009”

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SAN FRANCISCO-(Business Wire)-February 17, 2009 - On February 18, 2009, FEDABOA® will prove its value in the international world of fashion, and trends of 2009. The moment Halle Berry arises unexpected out of the ocean in 007 in a stunning orange bikini, and a white pearl divers belt, the only question was “Google it, find it, and buy it.”

The brand FEDABOA® has succeeded in creating from the most important pearl-divers tool a fashion declaration, which is a perfect fit for the apparel market. Luxurious yet not flamboyant. Trendy and high quality. In today’s economy, FEDABOA® has already taken the European Fashion Market over in the most innovative manner. In 2009, FEDABOA® will be available in the US market.

FEDABOA® waist belt made it possible to combine luxury, quality, colors, dual-gender, and most importantly, it is a fashion tool. This tool will allow you to style up a perfect pair of jeans, a sexy bikini, a sleek plain suit, and most prominently, it will compliment the wearer with their choice of color.

The belt to which the pearl diver attached the ‘life-line’ enabled the hunter to ascend quickly in case of an emergency. This “life-line” is now presented in 11 highly fashionable colors ranging from an autumn brown to a classic grey and from a fashionable purple to a blasting yellow. In 2009, the product line will be extended in order to satisfy the end consumer with more FEDABOA® luxury choices.

FEDABOA® has clearly stated their positioning in the Fashion World. “We are not only a belt but a luxury and lifestyle that are not prohibitive to our brand loyal buyers. We place the FEDABOA® Belt on the right waist. FEDABOA® made this effortless since ONE SIZE FITS ALL.”

The FEDABOA® belt has so many characteristics, which previously could not be originated in a waist belt.

Long waiting queues for metal detectors at airports are now history because the FEDABOA® waist belt is made of 100% recyclable rubber and durable plastic, and therefore undetectable. Yet, it is moneyed and sexy. Advantages are numerous for skiers, surfers, beach fashionistas, trendsetters, and people on Vogue. FEDABOA® is waterproof and therefore does not stain when wet. If the wearer has the feeling that the waist belt is just a bit too long, FEDABOA® can simply be cut with a pair of scissors to the perfect length. The Oscar goes to the ingenious one-size-fits-all system. The one-hand-release-buckle guaranteed the pearl diver to be able to release the waist-belt with only one hand, after trying it one will never go back to the old buckle system. Regardless, if you are a diver or a consumer who prefers functionality. Additionally, buckles will be sold separately to enable the consumer to personalize their color combination. There are 121 color-variations possible in this Classic FEDABOA® Collection.

Jaded with one design? Simply turn it around! On the inside is a fresh coral print with the FEDABOA® name.

FEDABOA® is a dual gender belt, which is presented in a luxurious transparent hard-plastic case shaped in the form of an oyster. After purchase, the box can be utilized to store coins, Make-up, Sunscreen or simply use it as a luxury décor item.

- For international inquiries, you can contact raha@podium-pr.com

Website: www.fedaboa.com

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