NewBay’s Message Minder Processes over 16 Million Messages in Single Day for O2 Subscribers
BARCELONA, Spain-(Business Wire)-February 17, 2009 - NewBay Software, the leader in digital lifestyle solutions for operators, today announced that its award-winning message management solution, LifeCache Message Minder, successfully backed up and stored over 16 million mobile messages on New Year’s Eve, for subscribers of O2’s Bluebook service. LifeCache currently stores billions of media for live operator services worldwide. O2’s Bluebook service was launched in association with NewBay in 2006 to enable subscribers’ SMS and MMS messages to be automatically stored online, via a network initiated back up. Subscribers can also use the service to save camera phone pictures in online albums, and share them with their family and friends. Bluebook is live and free for O2 subscribers at www.o2.co.uk/bluebook.
“At O2 we realize the significant value that our customers place on their messages and the memories they represent. That is why we chose NewBay to deploy our flagship Bluebook service,” said Richard Porter, Head of Voice and Messaging, Telefónica O2 UK. “Bluebook’s robust handling of a record volume of messages over a very short timeframe demonstrates the solution’s ability to meet the significant demands of this popular service.”
The loss of mobile handsets which store unique and personal media is a significant problem for many users. To address this concern, LifeCache Message Minder automatically backs up precious text, picture and video messages sent and received across an operator network. Message Minder recognizes the phone number associated with each subscriber account and securely stores messages in an operator branded cloud. The integration with a portal address book ensures that all correspondence is assigned the same naming convention that the user associates with that phone number.
“NewBay uniquely takes internet-style innovation and marries it with telco-grade reliability to create operator services which enhance subscribers’ digital lives,” said Dr. Nagappan Arunachalam, CMO, NewBay Software. “The record breaking volume of messages automatically backed up by Message Minder on New Year’s Eve demonstrates Message Minder’s ability to horizontally scale to support tier 1 operators’ messaging traffic and storage requirements. It also showcases the solution’s significant appeal to O2 customers.”
By providing subscribers with a message archive, LifeCache Message Minder positions operators at the center of their subscribers' digital lives and affords a powerful tool that enhances customer loyalty. Via Web 2.0 interfaces, operators can integrate with other operator systems to create rich service “mash-ups” which drive traffic to operator portals.
To experience a demo of LifeCache Message Minder, visit NewBay at Mobile World Congress, Barcelona, Spain (16 – 19 February 2009), Hall 1, Stand 1F17.
About NewBay Software
NewBay Software is the leader in digital lifestyle solutions for operators, enabling subscribers to create, store, share and view user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay’s products include photo and video albums/blogs, digital vault, social networking, handset and desktop clients, network address book and messaging services. NewBay LifeCache products are built on NewBay’s Astra user content platform to uniquely provide telco-grade, scalable solutions.
NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators including T-Mobile, Telefónica O2, Orange, Vodafone, U.S. Cellular, Alltel Wireless, Swisscom, and SETAR NV. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.
NewBay is based in Dublin, Ireland, Bellevue, USA, London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Ventures.
For more information visit www.newbay.com.
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