Alien Technology® Secures Fifth RFID Retailing Installation in Europe with Lacoste, Calvin Klein and Burberry
MORGAN HILL, Calif.-(Business Wire)-February 17, 2009 - Alien Technology proudly announces its fifth multi-million tag RFID garment tracking installation in Europe, this time with Eren Holding of Istanbul, Turkey. Alien once again teamed up with its preferred retail specialist partner in Eastern Europe, STS, a member of Alien Technology’s highly-acclaimed Value Added Solutions Provider (VASP) channel partner network, to provide a complete end-to-end RFID traceability solution in the garment sector. The enduser, Eren Holding, is a diversified conglomerate which manufactures and distributes high-end garments, with such prestigious brand names as Lacoste, Burberry, Calvin Klein, Coach and Blank. Eren Holding operates 88 dedicated fashion retail stores throughout Turkey, and manufactures and distributes close to 2 million garments per year. Eren Holding had a need to enhance its supply chain traceability process and reduce inventory control/labor costs, so it approached the Alien integrator, STS for a complete hardware and Oracle based software solution.
Explains Arif Yaratan, marketing manager for STS: “Eren Holding is one of the most prestigious retailers in Turkey, and distributes Lacoste, Burberry, Calvin Klein and Coach brands, throughout Turkey and Russia, so it was an honor to handle such a high profile manufacturer/retailer of such well established clothing brands. Eren Holding manufactures more than 1 million Lacoste clothing articles per year – jackets, shirts, shorts – in addition to importing hundreds of thousands of similar articles from such leading fashion designers as Calvin Klein, Burberry and Coach. Eren Holding’s main objective in adopting RFID was to provide 100 percent traceability of the clothing articles, from the manufacturing site to the distribution centers, and, finally, to the retail outlet.”
Adds Stephen Crocker, director sales/channels EMEA for Alien: “Eren Holding chose our high performance ALR-8800 readers, with Intelligent Tag Radar (ITR) functionality, for tracking the tagged garments as they leave the production floor. Up to 500 tagged articles can be packed in a shipping box, and our 8800 reader can read all 500 tagged items instantaneously, which translates into huge labor and time savings since the boxes need not be opened and each article individually scanned – as was the case in the past using bar coding. Eren Holding attaches one of Alien’s Higgs 2 M to each Lacoste item at the production level and 2 x 2 tags for all other brands. The reason for using two different Alien tags is that various articles already had a different hang tag form factor.”
Continues Arif: “What made the installation seamless was the wide variety of EPC compliant Gen 2 Alien inlays to choose from – Alien offers diverse inlay form factors which could be easily integrated into Eren Holding’s existing hang tag labels. In addition to Alien hardware, STS has provided a complete Oracle based software solution which provides Eren Holding with complete traceability of the tagged articles from the point of manufacture to inventory control at the retail level.”
Adds Mr. Ejder Altiparmak, director of brands at Eren Holding: “In the past, it would take four dedicated personnel more than four hours to conduct a typical inventory control per store, but now after the introduction of STS and Alien’s RFID item level tagging solution, it takes only two people about 20 minutes to conduct a complete inventory check. Previously, we only would do inventory checks twice a year at all of our stores, since it was a time consuming and labor intensive process. Now since we can conduct inventory checks in just a fraction of the time, we have implemented monthly inventory checks at all of our retail stores. This increased control over what’s on the shelf greatly reduces out-of-stocks which leads to better sales turnover. This is a win-win situation for everyone.”
Mr. Crocker summarizes: “Alien has now completed five major garment RFID item level tagging installations throughout Europe, representing millions of inlays per year. With our rugged passive UHF readers, our enhanced inlay product line, including the high memory 512Bit Higgs 3 IC, and our proven retail installation base, we are quickly becoming the go-to RFID solutions provider to the retail/clothing sector. We are privileged to work with such leading brand names as Lacoste, Burberry, Calvin Klein and Coach in conjunction with the high end manufacturer and distributor of clothing garments – Eren Holding.”
About STS
STS Technology (www.sts-rfid.com) is the leading technology and solution provider using UHF RFID technology. STS is the VASP of Alien Technology. STS offers turn-key, state-of-the-art solutions for the customers to increase velocity and reliability in their operations and to use their resources effectively. STS’s corporate headquarters is in Istanbul/Turkey, research and test center is in Kocaeli/Turkey. STS Technology is a member of EPC Global.
About EREN HOLDİNG
Having started its commercial activities in 1969 in the textile sector, Eren Holding and its affiliated companies have reached a turnover of 850 million dollars as of 2007 in the fields of paper, packing, cement, energy, tourism and retail where it managed to increase its net turnover on USD basis by 120% within 5 years thanks to its growth strategy based on equity and became one of the largest groups of the country in 38 years.
By the end of 2007, the total assets of the group exceeded 1.5 billion dollars whereas it is foreseen that the total assets together with the ongoing investments will exceed 2.5 billion dollars within 2 years and the turnover will exceed 2 billion dollars. Eren Holding has created a stable growth and development trend thus it managed to have a 32% growth on USD basis in 2007 thanks to this strategy. Eren Holding having achieved important success in every sector it operated with its dynamism, experience, management style and quality philosophy was ranked with its 4 companies among the Top 500 Industrial Organizations of Turkey in 2007.
Eren Holding with its 21 companies, 17 national and 4 international and 3300 employees is working for a more prosperous future with its total quality philosophy and team spirit.
About Alien Technology
Founded in 1994, Alien Technology® is a leading technology and product provider of UHF Radio Frequency Identification (RFID) Integrated Circuits (IC), tags, readers and professional services. Alien® Gen 2 products, along with software solutions from partners, help solve business problems for customers to improve productivity, processes, security and asset tracking for closed-loop and supply chain systems for consumer packaged goods, retail, manufacturing, transportation, airports and cargo logistics, government and defense, and other industries. Alien's patented Fluidic Self Assembly (FSA) technology and related proprietary manufacturing processes are designed to enable the manufacture of high volume, low-cost RFID tags. Quatrotec, a wholly owned subsidiary of Alien Technology, is a specialized professional services and technology firm that provides complete solutions to meet the sophisticated requirements of the transportation industry. Quatrotec provides products and services that help increase security, efficiency, and visibility within the transportation sector. Alien’s facilities include: its corporate headquarters in Morgan Hill, CA; RFID tag manufacturing facility in Fargo, ND; the Alien RFID Solutions Center in the Dayton, OH, Quatrotec’s at the San Francisco International Airport (SFO); and sales offices in the US, Europe and Asia. Alien is a member of EPC Global. For more information please visit www.alientechnology.com
Alien, Alien Technology, the Alien logo and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries. Copyright 2009 Alien Technology Corporation. All rights reserved.
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