CamelBak’s® “Pick Up the Podium” Promotion Celebrates Garmin-Slipstream Partnership at Tour of California
PETALUMA, Calif.-(Business Wire)-February 13, 2009 - CamelBak® is turning “one man’s trash into another man’s treasure” with a Garmin-Slipstream promotion offering $10,000 in prizes to Tour of California spectators and cycling fans. CamelBak’s “Pick Up the Podium” promotion rewards people for picking up the company’s Garmin-Slipstream Signature Podium™ bottles after the team’s riders hydrate then drop them throughout the Tour.
Garmin-Slipstream – pro cycling’s “Clean Team” dedicated to developing the next generation of cycling champions – chose CamelBak’s technically superior Podium™ and insulated Podium ChillJacket™ water bottles to hydrate its riders throughout the 2009 season. Both Podium bottles feature CamelBak’s high-flow Jet Valve™, which is self-sealing so athletes can grab, drink from and stash the bottle without worrying about opening and closing the valve. An additional lockout toggle prevents leaks while transporting the bottle. The insulated Podium ChillJacket keeps liquids cool twice as long as standard bottles with its airtight, foam-lined insulation and double-wall construction.
To celebrate this Clean Racing partnership, CamelBak has lined up 164 “Pick Up the Podium” prizes from Garmin-Slipstream’s sponsors – some of cycling’s most respected brands. Coded stickers on each bottle represent a chance to win products ranging from a Replica Team Issue Bike ($1,000 value) and a Zipp 404 Wheelset ($2,500 value), to gear from Garmin-Slipstream, Shimano, Giro, Pearl Izumi, Fi’z:k, Pedro’s and CamelBak.
Cycling fans also can purchase “Pick Up the Podium” bottles with the promotional stickers at CamelBak’s booth during the Lifestyle Festival Expos at each stage, or by contacting CamelBak directly at www.camelbak.com. Participants enter to win by emailing their code to CamelBak. Prizes will be drawn on March 11, 2009; winners will be notified by email.
“Together, Garmin-Slipstream and CamelBak are taking the concept of clean performance in competitive cycling to new heights,” said Mario DiFalco, Vice President of Marketing and Product Management for CamelBak. “This promotion is a great way for cycling fans to get close to the pros – so close they may even take home a Garmin-Slipstream Team Kit.”
| “Pick Up the Podium”: $10,000 in Prizes | |||||||
| # of Winners | Prizes | Approx. Value | |||||
| 1 | Garmin-Slipstream Argyle Club Membership | $ | 900 | ||||
| 2 | Garmin-Slipstream Edge 705 Bundle | $ | 650 | each | |||
| 1 | Felt F95 Garmin-Slipstream Team Issue Bike | $ | 1,000 | ||||
| 1 | Wheelset of Zipp 404s with Garmin-Slipstream Graphics | $ | 2,500 | ||||
| 3 | Giro Ionos Helmet | $ | 230 | each | |||
| 3 | Giro Havik Sunglasses | $ | 145 | each | |||
| 3 | Fi’z:k Team Issue Arione CX Saddle | $ | 170 | each | |||
| 5 | Pair of Shimano Ultegra Pedals | $ | 150 | each | |||
| 2 | Pearl Izumi Garmin-Slipstream Team Issue Jersey & Bib Kit | $ | 230 | each | |||
| 3 | CamelBak RaceBak Wearable Hydration | $ | 100 | each | |||
| 10 | Pedro’s Ride Kit (seat bag, pair of tire levers, lube) | $ | 30 | each | |||
| 10 | Pedro’s T-Shirt | $ | 20 | each | |||
| 10 | Box of Garmin-Slipstream Team Issue Dual:Tape (Fi’z:k) | $ | 22 | each | |||
| 10 | Small :K saddle Pa:K (Fi’z:k) | $ | 17 | each | |||
| 100 | Garmin-Slipstream 100% Clean CamelBak Podium Bottle | $ | 10 | each | |||
The Podium bottle is currently available at specialty retailers nationwide for $8 (SRP). The insulated Podium ChillJacket will hit specialty retailers starting in March at $12 (SRP). The Special Edition Garmin-Slipstream Podium Bottles involved in the promotion will be available at the Tour of California Lifestyle Festival Expos for $10 each or $15 for two.
About CamelBak
CamelBak Products LLC is the originator of the Hands-Free Hydration system. Since 1991, CamelBak’s state-of-the-art packs and hydration systems have benefited athletes, outdoor enthusiasts and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is headquartered in Petaluma, Calif. To learn more about CamelBak, please visit www.camelbak.com.
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive sports management company dedicated solely to promoting the ethical growth of American cycling.
About Team Garmin-Slipstream
Owned and managed by Slipstream Sports, Team Garmin-Slipstream is dedicated to promoting ethical sporting and developing the next generation of cycling champions. Team Garmin-Slipstream competes in a full schedule of professional cycling races in the U.S. and Europe. Additional information is available at www.slipstreamsports.com.
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