Digital Blue Announces Exciting New Line of Bakugan Electronic Products for Boys
ATLANTA-(Business Wire)-February 12, 2009 - Digital BlueTM, a leading innovator in electronics and software for the youth and teen market, and Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, today announced, they will develop a new line of Bakugan electronic products. Based on the hit property that was one of the hottest brands and toys in 2008 according to TIME Magazine, Newsday and BMO Capital Markets, Digital Blue will create imagination-driven products for the core Bakugan audience, boys ranging in age from 6 to 11.
The upcoming product line includes Bakugan pocket size digital cameras, alarm clock radios, walkie talkies, accessories and more. A unique feature is that each item includes a point of interactivity with the popular Bakugan balls from Spin Master.
The Bakugan electronics from Digital Blue will begin rolling out in spring 2009 at price points ranging from $14.99 to $39.99 and will be available at major retailers nationwide.
“Bakugan is a proven entertainment property and we are excited to bring the adventure of Cartoon Network’s television show to boys in the form of fun and imaginative electronic products,” said Tim Hall, CEO of Digital Blue. “We think Bakugan is a highly popular brand with many years of potential.”
“Digital Blue is an ideal partner for Bakugan because of the creativity with which it approaches the business,” said Christina Miller, vice president, Cartoon Network Enterprises, the exclusive U.S. licensing agent for the brand. “This first-ever line of Bakugan consumer electronics includes some unique features that draw upon the innovation that make this brand stand out.”
To learn more about Digital Blue and its products visit www.digiblue.com. The animated Bakugan television series can be seen on Cartoon Network on Monday through Friday from 6:30 – 7:00 a.m. (ET/PT) and Saturdays at 11:00 a.m. (ET/PT).
About Digital Blue
Digital Blue introduces today’s youth to a world of technology, innovation, design and fun. As a leading developer of interactive youth electronics and software, the company provides high quality, affordable products for kids, tweens and teens. Digital Blue is a strategic licensing partner for major entertainment brands including Disney, Warner Brothers, LEGO, and has received industry acclaim from Oppenheim Toy Portfolio, iParenting, NAPPA and LIMA.
Founded in 2001, Digital Blue is headquartered in Atlanta, GA and operates four global offices. For more information about Digital Blue, its products, licenses and industry recognition please visit www.digiblue.com.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with building consumer product franchises for Cartoon Network, its brands and characters from the channel's growing library of award-winning original programming. CNE also works to secure and support long-term licensee partnerships across all key merchandising categories. The division currently offers consumer product programs for an array of animation franchises including Ben 10, Foster’s Home for Imaginary Friends, Chowder, The Secret Saturdays, The Powerpuff Girls, [adult swim] and more, as well as serves as licensing agent for Nelvana Enterprises and Spin Master’s Bakugan brand.
Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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