Symmetri Acquires Healthcare Marketing Agency
CHICAGO-(Business Wire)-February 11, 2009 - Symmetri Marketing Group, L.L.C., a business-to-business branding and marketing communications firm, has acquired C3 Healthcare Marketing, a firm focused heavily in the dental industry, to form a new division, Symmetric3.
C3 President, Michael O’Connell, will retain the same role at Symmetric3 and continue to lead business development efforts in the healthcare technology arenas, leveraging Symmetri’s digital expertise and gaining additional creative and account service support in traditional marketing efforts.
In addition, C3 partner, John Perkins, makes the transition to Symmetric3 as Creative Director and Product Information Specialist.
Carl Triemstra, Symmetri President, is enthusiastic about the acquisition and the opportunities it represents. “With C3’s specialized knowledge and client roster, we’ve already greatly broadened our service base and plan to make further inroads,” he said. “To that equation, Symmetri brings a wealth of technology expertise and the ability to translate complex concepts into compelling stories.”
The newly launched joint venture comes at a good time. Despite a flagging economy, the healthcare technology market seems to remain somewhat bulletproof. According to Michael O’Connell, Symmetric3 will become increasingly vital in creating messaging that helps medical and dental professionals work more efficiently and remain competitive.
“We’re seeing a big push among our clients to communicate that their products represent advances that can not only deliver quality results for patients but also help medical professionals significantly increase productivity and efficiency,” O’Connell says. “That’s something our target audiences can really get excited about.”
One of the key efforts of Symmetric3 is to offer a full range of digital capabilities—web development, Flash videos and demos, microsites, banners and email campaigns—to its clients. There’s a definite trend in the healthcare market toward more interactivity to disseminate product benefits, usage instruction and overall education.
“Many of the companies we work with have enormous product catalogs and their sales forces can only do so much to get the word out. With our enhanced digital capabilities, we can offer tremendous value to our clients by supporting the efforts of their sales force,” O’Connell said.
For more information on Symmetric3 services, call Michael O’Connell, President, at 312.222.2500 X218 or email him at moconnell@symmetri-mg.com.
Symmetri Marketing Group, L.L.C. is a team of sales, marketing and creative professionals who leverage a unique blend of expertise and experience to create results-driven marketing communications solutions for business-to-business clients. Symmetri understands complex products and service offerings and turns that understanding into relevant, meaningful and highly effective communications.
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