Speaker Panel Changes at Free Public Relations Webinar Geared to PR Professionals and Journalists
NEW YORK-(Business Wire)-February 11, 2009 - “From the News Cycle to the Spin Cycle,” a free Business Wire webinar geared to public relations professionals and journalists who may find themselves gravitating to the PR profession, will take place Thursday, February 19, with a slight change in panelists.
Lai Ling Jew, a Senior Vice President at Fenton Communications in New York, will replace her colleague Amanda Fox, also of Fenton Communications, on the panel.
"The webinar is being presented as a public service to Business Wire clients and colleagues on both sides of the media relations aisle," said Monika Maeckle, Vice President of New Media for Business Wire. “With massive media layoffs and restructuring, this tough time in our industry calls for understanding,” she added.
Jew, a former general assignment/investigative producer at Dateline NBC, joins the panel of broadly experienced PR professionals. Among them:
Bill Day, former deputy business editor turned communications manager for Valero Energy Corporation, Fortune # 16,
Lynn Kettleson, founder of his own PR firm and a newspaper reporter in a previous life, and
David Postman, who left life as a political reporter and blogger at the Seattle Times to work media relations for Vulcan, the company founded by Paul Allen of Microsoft.
Complete details on the panel and registration follow.
From News Cycle to Spin Cycle: Former Journalists Share Wisdom as PR Pros
Thursday, February 19, 2009
10 AM Pacific / Noon Central / 1 PM Eastern
Former journalists turned PR professionals share wisdom they’ve gained working both sides of the pitch.
Moderator: Monika Maeckle, Vice President of New Media for Business Wire
To register: https://www1.gotomeeting.com/register/650105427
For more free webinars, visit Business Wire’s events page.
Business Wire’s free webinars, attended by thousands of professional communicators since the series’ inception last year, are archived on Business Wire’s home page. To watch archived Business Wire webinars, click on the links below:
Be An SEO Hero: Optimize Your Press Release for Search
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
Your Text Needs A Partner: Using Multimedia to Drive Press Release Results
EON: Enhanced Online News Solutions: Power of Press Releases in the Social Web
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.
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