Emergen-C and the Surfrider Foundation Unite in the Fight for Clean Waves and Safe Drinking Water
SAN CLEMENTE, Calif.-(Business Wire)-February 3, 2009 - Alacer Corp., maker of Emergen-C®, and the Surfrider Foundation® announce their alliance in an ongoing effort to clean and protect the world’s oceans, waterways, and drinking water. This April, Alacer Corp. will also launch Emergen-C BLUE™ for healthier people and a healthier planet. This new health and energy boosting* drink mix will support the cause with a portion of its proceeds directly benefiting the Surfrider Foundation.
“We are extremely excited to be partnering with such a fantastic product,” says Matt McClain, Surfrider’s Director of Marketing and Communications. “Alacer’s steadfast commitment to support active lifestyles and protect our waterways through Emergen-C BLUE aligns perfectly with our mission.”
In addition to protecting the planet, Emergen-C BLUE also does wonders for your wellbeing. The berry-flavored, deliciously fizzy drink mix empowers your immune system and naturally energizes with 24 nutrients, 1,000mg of vitamin C, seven B vitamins, antioxidants, and hydrating electrolytes.* The blue influence also extends to Emergen-C BLUE’s packaging, with artwork created by Surfrider supporter, Jay Alders.
“I am thrilled to announce the launch of our new cause-based product, Emergen-C BLUE,” says Michael Galef, Emergen-C's Vice President of Marketing. “Threats to our waterways and the effects of pollutants on our health are overwhelming. With Emergen-C BLUE, our goal is to get consumers as interested in 'Going Blue' as they are in going green, and there is not a more powerful way to achieve this than by joining forces with the Surfrider Foundation,” says Galef.
Through a generous donation from Emergen-C BLUE’s profits, Alacer Corp. will continue to advance the Surfrider Foundation’s mission to preserve and protect our oceans, waves, and beaches. Look for Emergen-C BLUE to be featured at Surfrider events throughout 2009 and at select retailers nationwide beginning in April 2009. In addition, stay tuned for info on the upcoming Emergen-C BLUE launch event, MaliBLUE, taking place on April 26, 2009, in Malibu, CA. The event will celebrate art and water in all its incarnations, with proceeds benefiting the Surfrider Foundation.
A healthier tomorrow starts today. Turn off that faucet, choose a reusable water bottle, pick up that piece of trash, and join us as we fight for healthier water, one sip at a time.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information about Surfrider Foundation, please visit www.surfrider.org.
About Alacer Corp.
For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle. It produces 500 million packets of Emergen-C® annually, which is sold in health food stores, supermarkets, drug stores, mass merchandisers, and club stores nationwide. For more information about Alacer, please visit www.emergenc.com.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any illness.
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