Sitel to Provide Contact Center Services Globally for Major Travel and Tourism Company

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NASHVILLE, Tenn.-(Business Wire)-January 27, 2009 - Sitel today announced that it was selected by a global travel management company to provide business process outsourcing (BPO) services. Nearly 300 Sitel associates in India, Morocco, Singapore and the Philippines will provide comprehensive customer support of the online Company’s reservations, business-to-business, customer care, sales, services and back-office operations. Sitel’s turnkey solution will provide global coverage of English, French, and Mandarin customer care and sales.

“We are pleased to further grow Sitel’s travel and tourism portfolio with one of the world’s preeminent Internet travel brands,” said David Garner, chief executive officer and president of Sitel. “Sitel’s global presence enables us to provide our clients with access to qualified labor pools with the requisite language skills and travel knowledge to service customers, sell products and drive much needed customer loyalty.”

The new client selected Sitel for its unique ability to standardize operations, improve processes and increase efficiencies across the client’s five international brands. The total contract value is approximately $30 million over 36 months.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets clients’ customer care and transaction processing needs through 60,000 associates in 27 countries. Sitel provides world-class solutions from on-shore, nearshore and offshore locations across 155+ facilities throughout North America, South America, EMEA and Asia Pacific. The company’s award-winning services provide clients with the strategic insight, scale and diversity of offerings to ensure the best return on their customer investment. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit www.sitel.com.

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