Actress Maggie Gyllenhaal to Help Fisher-Price® Launch Precious PlanetTM Line and $250,000 Donation to Wildlife Conservation Society at the Central Park Zoo
-(Business Wire)-January 22, 2009 - Fisher-Price, Inc.
| WHO/WHAT: | Actress Maggie Gyllenhaal will team up with Fisher-Price, Inc., a subsidiary of Mattel, Inc., to unveil | |
| the company’s new Precious Planet™ Collection of baby gear and newborn toys and to announce the | ||
| company’s $250,000 donation benefiting the Wildlife Conservation Society (WCS), an organization that | ||
| saves wildlife and wild places. | ||
| ADDITIONAL | As a leading developer of juvenile products, Fisher-Price® continues to grow and expand its | |
| BACKGROUND | BabyGear division with the introduction of the colorful new Precious Planet™ Collection. | |
| This special collection includes a wide selection of baby gear including a high chair, gym, cradle | ||
| swing, bouncer, jumperoo, potty, mobile, tub, bedding and more. The line also features comforting | ||
| fabrics, activities and colorful, adorable baby animals like monkeys, giraffes and polar bears. | ||
| INTERVIEW/ | - Photo opps with Maggie Gyllenhaal | |
| PHOTO OPPS | - Interviews & photos with Fisher-Price executives | |
| - Interview & photos with Dr. Robert Cook, Wildlife Conservation Society Executive Vice President for | ||
| Living Institutions | ||
| *Space is limited, please confirm attendance in advance* | ||
| WHERE/WHEN: | Tuesday, January 27th | |
| Central Park Zoo / Amphibian Room | ||
| 64th & 5th Entrance | ||
| New York | ||
| 10:15 AM Press Check-In | ||
| 10:30 AM Event Begins | ||
| CONTACTS: | Freeman Public Relations | Fisher-Price |
| Kelley DeVincentis | Juliette Reashor | |
| Amy Friedland | 716/687-3354 | |
| 973/470-0400 | ||
| DAY OF EVENT: | Kelley DeVincentis - 973/650-7663 (Cell) | |
| Amy Friedland - 973/809-1052 (Cell) | ||
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