Winn-Dixie Launches Better Savings
JACKSONVILLE, Fla.-(Business Wire)-January 21, 2009 - Winn-Dixie Stores, Inc. (NASDAQ:WINN), recently rolled out a savings program to help customers stretch their grocery dollars simply by using their Winn-Dixie Customer Reward Card.
Shoppers can now enjoy savings throughout the store in five different ways. The program offers “Buy One Get One Free” (BOGO) deals, “10 for $10” items, quarterly “Good ’Til” sales, Winn-Dixie brand products which feature everyday savings, and new monthly “Locked-In Low Price” specials.
Winn-Dixie rolled out the new program last week using in-store signage, its circular advertisements and both TV and Radio campaigns. Each component focuses on the five ways to save, and encourages customers to shop their neighborhood Winn-Dixie.
“In these difficult economic times, our customers are looking for new ways to save at their neighborhood Winn-Dixie,” said Dan Portnoy, Winn-Dixie’s chief merchandising and marketing officer. “The ‘I Saved’ program is one way we can offer our customers a fresh and local shopping experience with the value they deserve.”
Winn-Dixie customers save every time they use their Winn-Dixie Customer Reward Card (CRC) on thousands of specially-marked items throughout the store. When customers use the CRC at checkout, the discount is automatically deducted, and their total savings are printed on their receipt. Manufacturers’ coupons also apply, which allows shoppers to save even more.
For additional information on the “I Saved” program, visit www.winn-dixie.com.
About Winn-Dixie
Winn-Dixie Stores, Inc., is one of the nation’s largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates 521 retail grocery locations, including more than 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
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