Eternal Image Sets Two-Day Sales Order Record in December

FARMINGTON HILLS, Mich.-(Business Wire)-January 9, 2009 - Eternal Image, Inc. (OTC:ETNL.PK), a public company engaged in the design, manufacturing and marketing of licensed brand image funerary products such as caskets, urns, monuments and vaults, today announced that for the two-day period of December 2 and 3, 2008, a company sales order record was set due in part to its newly introduced line of Major League Baseball™ caskets.

“We always knew that when the caskets reached the market there would be strong acceptance, but this sales order record beat even our own expectations,” said Clint Mytych, president, Eternal Image. “After filling all the pre-orders, we worked on the waiting list, distributing nearly every casket in inventory to funeral homes and distributors. By the time those two days were over, we had booked sales orders into the six-figures and its worth noting that December sales orders alone exceed total sales from the entire third quarter!”

The initial MLB™ casket line includes twenty of the thirty teams. The balance of the team caskets will enter production in the next three to four months. Caskets are also currently in production for several Collegiate Licensing Company™ schools.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK™, Collegiate Licensing Corporation™ and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club™ and Cat Fancier’s Association™. For more information about EI, visit www.EternalImage.net or call 1-888-6-CASKET.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Registration Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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