Samsung’s Application Processor Powers the New Lowrance HDS Series of GPS-Chartplotter and Fishfinder Systems
LAS VEGAS-(Business Wire)-January 8, 2009 - Samsung Electronics Co., Ltd., the world’s leader in advanced semiconductor solutions, announced today that its award winning S3C6410 application processor is the power driving Navico’s new line of Lowrance branded HDS high-definition combination chartplotter and fishfinder marine GPS devices. Samsung’s S3C6410 device, which fully supports the advanced technical requirement for marine GPS systems, offered Navico’s engineering team a high-performance, cost-effective solution to design a new series of chartplotter / fishfinder products with increased functionality and flexibility for boating and angling enthusiasts.
Samsung’s S3C6410 application processor will be shown in Navico’s Lowrance HDS marine GPS products at the International Consumer Electronics Show in Samsung’s Meeting Room #N238 in the North Hall of the Las Vegas Convention Center.
“The ability to see real-time, vivid, detailed images of charts for fishing hot-spots and coastlines, as well as digital returns of what is under the boat, is exceptionally important to provide recreational boaters and anglers the best user experience on the water,” said Richard Yeh, marketing director for Samsung Semiconductor, Inc.’s Systems LSI Business. “We are pleased to provide Navico our advanced S3C6410 processor that enables the Lowrance HDS series of products to have crystal-clear cartography, exceptional fishfinding capabilities, and an innovative graphical user interface.”
Developed specifically for high-performance, multimedia, graphic-intensive consumer electronics devices, Samsung’s S3C6410 application processor enabled Navico to design-in a powerful combination of a multi-function display, proprietary sounder technology and a fully integrated real-time weather and radar solutions. Leveraging the 3-D graphics accelerator on Samsung’s S3C6410, the Lowrance HDS is also able to offer seamless transitions between 2-D and 3-D modes when viewing the extensive mapping and radar options offered on the new chartplotters that include detailed shorelines and depth contours for over 100,000 bodies of water and almost 5,000 lakes.
“Our goal is to provide our customers with state-of-the-art, multifunction products that improve their time on the water by offering a rich visual experience and expansion capabilities,” said Louis Chemi, executive vice president of sales and marketing for Navico. “When Samsung introduced its S3C6410 application processor to us, we could clearly see how to move our HDS series to the next level, and deliver a powerful marine electronics solution.”
Optimized for this type of GPS application with a powerful ARM11-based core and features such as advanced memory interfaces, support for stereo quality sound, display controller and flexibility to connect multiple radios, Samsung’s S3C6410 application processor enabled the Lowrance HDS designers to create a superior user experience while eliminating extra parts and lowering overall bill-of-materials costs.
About Samsung’s S3C6410 Application Processor
As a 2009 CES Innovations Award winner, Samsung’s S3C6410 application processor is the power behind advanced multimedia and graphics-intensive consumer electronic devices. Developers now have the flexibility to design-in the most compelling combinations of next-generation functionality such as wireless communications, GPS-enabled services, digital still picture and video applications, gaming, portable music/video play, and 2D/3D graphics into a single device.
Samsung’s S3C6410 application processor is in mass production.
About Samsung Electronics
For more information, please visit www.samsung.com or www.samsung.com/us/business/semiconductor/news/News_MediaCenter.html.
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