Is It Real -- Or Is It Augmented Reality? Total Immersion Introduces Interactive 3D Live Show™ – Platform Sets the Scene for Next-Gen Live Presentations
LAS VEGAS-(Business Wire)-January 8, 2009 - A theater demonstration delivering the same experience over and over? Quite ho-hum. Imagine, instead, a live demo that brings guests into the story, enabling them to interact with 3D characters in real-time — and is never the same twice.
Now that’s worth imagining. And thanks to Total Immersion (www.t-immersion.com), the imaginary is now reality — augmented reality, that is.
The company, the global leader in augmented reality, today introduced Interactive 3D Live Show™, a solution that promises to deliver breakthrough experiences in a theater/presentation format.
With the new offering from Total Immersion, spectators share the stage with virtual live performers, playing a guessing game around what’s real and what’s not. For organizations looking for an effective, dramatic way to engage audiences, Interactive 3D Live Show provides a way to bring characters to life on stage — as game show hosts, storytellers, historical characters, or whatever the situation calls for. The turnkey Total Immersion solution consists of:
- Live performance. A next generation live stage show, the platform combines the appeal of a real/virtual performer with the magic of 3D effects.
- Audience participation. Guests are swept into the story as they’re integrated into the show.
- Scalability. The platform supports an easy upgrade of current 3D or 4D theaters into a one-of-a-kind live 3D show.
- Branding. Interactive 3D Live Show brings characters to life on stage, entertaining audiences as the characters assume various guises.
“We’re demonstrating the magical ability of augmented reality to capture visitors’ attention and imagination,” said Bruno Uzzan, CEO, Total Immersion. “The audience experiences real time interaction with augmented reality content — and is pulled into the scene, dynamically. A show featuring a 3D augmented reality model of a helicopter might, for example, place audience members in the window of the chopper. This application of augmented reality was designed for those in the entertainment industry, but it’s just as appropriate for any organization that wants to add drama and engagement to product demos and presentations.”
Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real-time interactive 3D graphics into a live video stream.
Total Immersion designs and produces innovative, interactive experiences, serving diverse business segments on a global basis, including theme parks and attractions, special events and promotions, retail, and other digital marketing environments. The company’s solutions provide powerful added value in furthering engagement and experiential relationships.
About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Founded in 1999 by Bruno Uzzan and Valentin Lefevre, Total Immersion is based in France and maintains a U.S. presence in Los Angeles. Its solutions are also available through a network of resellers worldwide.
 |
 |
 |
|
||
 |
|
 |
|
||
Search Our News Using Google Search
Can't find what you want? Try using Google:
