Diamond® Foods Reaches Consumers Seeking a Healthy 2009 with Emerald Nuts Midnight Run in New York
SAN FRANCISCO-(Business Wire)-January 6, 2009 - Diamond Foods, Inc. (NASDAQ:DMND) today announced the Emerald Nuts Midnight Run through Central Park was successful in building brand awareness among consumers who embrace healthy, active lifestyles. Emerald Nuts is the title sponsor of the four-mile run, held at midnight each New Year's Eve in New York City. In addition to the race, the event also features a large fireworks display and costume contest for runners and spectators.
This year more than 5,000 runners and approximately 6,000 spectators braved the frigid temperatures to ring in the new year with Emerald Nuts. Gary Tuchman, a national correspondent for CNN, participated in the Midnight Run for the second year and his race coverage was broadcast live to millions of television viewers. FOX News was also on-site to capture the successful event.
Sean Quigley of Philadelphia, PA won the men’s division with a time of 18 minutes, 45 seconds and Aziza Aliyu of Ethiopia won the women’s division, with a finishing time of 21 minutes, 21 seconds. In addition to the four-mile run, the Central Park event featured a dance party, Emerald product sampling for runners and spectators, a costume contest and spectacular fireworks.
“We are very pleased that despite the freezing temperatures, we had a spectacular turnout for this year’s Emerald Nuts Midnight Run,” said Andrew Burke, Senior Vice President of Marketing for Diamond Foods. “Emerald consistently champions nuts as a healthy source of natural energy for runners by sponsoring and sampling product at high-profile races around the country. We distribute educational materials about the nutritional benefits of nuts and give runners coupons for future purchases. We are thrilled that this win-win relationship between Emerald and those seeking healthier lifestyles is continuing to gain momentum with events like the Midnight Run.”
The Emerald Nuts Midnight Run is one of Emerald’s many running events that take place across the U.S. annually. In 2008, Emerald also sponsored The ING New York City Marathon, The Los Angeles Marathon, The Las Vegas Marathon and The Chicago Half Marathon & 5K. Emerald’s next running event, The Emerald Across the Bay 12K over the Golden Gate Bridge, will be held March 15th, 2009 in San Francisco and has been called the best bridge run in America by Runner's World magazine.
About Diamond Foods
Diamond Foods is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond®, Emerald® and Pop Secret® brands.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.emeraldnuts.com, www.diamondnuts.com, and www.popsecret.com
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