Energizer Partners with Universal Power Group (UPG) To Aid Motorists
ST. LOUIS-(Business Wire)-January 6, 2009 - Energizer Battery, Inc. announced it is working with Universal Power Group, Inc. (UPG) to develop a line of efficient, reliable and user-friendly automotive products that can charge portable devices, jump-start a car and even inflate a tire while on the go.
As part of the relationship, the power of the Energizer brand will join UPG’s expertise in automotive charging systems to address consumers’ needs for portability and power - whenever and wherever they need it.
Energizer is partnering with UPG to deliver advanced, reliable automotive power solutions that have the consumer in mind with easy-to-use applications that feature clear graphics and instructions. This innovative new product line, scheduled to appear on retail shelves in summer 2009, includes:
- an inverter that will allow motorists to convert power from the vehicle’s DC adapter to AC and USB outlets;
- a jump starter that will allow stranded motorists to jump-start their vehicles wherever they are, without requiring a second vehicle; and
- an all-in-one product that combines the functionality of an inverter and jump-starter and adds an air compressor so that tires can be inflated as needed.
The line of products, which has a suggested retail price ranging from $39.99 to $139.99, will be introduced at the International Consumer Electronics Show in Las Vegas and will be on display at the UPG booth, #74437, from January 8-11.
"We are excited to combine our expertise in portable power and technology with a trusted household brand like Energizer," said Randy Hardin, President and CEO of UPG. "This partnership brings a great benefit to consumers who expect quality and reliability from their portable power products."
“Partnering with UPG makes sense for Energizer, our retail partners and for consumers,” said Danielle Kyriakos, director of new business development. “At Energizer, we are committed to delivering innovative solutions to power people’s lives. We developed these products with UPG to provide solutions with the user in mind. They were designed to be more user-friendly and less intimidating, giving people the power they need wherever and whenever they need it whether they are at home, on the road, or at a campsite.”
The line of products from Energizer and UPG will be available through automotive, mass merchandise, and other retailers. For more information on other Energizer products, visit www.energizer.com.
About Energizer
Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world’s largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer® MAX® premium alkaline brand; Energizer® Ultimate Lithium; Energizer® Advanced Lithium and Energizer® Rechargeable® batteries and chargers.
The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer® Energi To Go® line of portable battery-driven power packs for cell phones and for use with iPod devices.
About Universal Power Group
Universal Power Group, Inc. [NYSE Alternext US: UPG], is a leading provider of third-party logistics and supply chain management services, and a distributor of batteries and power accessories to various markets. UPG's supply chain services include procurement, warehousing, inventory management, distribution, fulfillment, and value-added services such as sourcing, custom battery pack assembly, coordination of battery recycling efforts, custom kitting, and product design and development. UPG's range of product offerings include proprietary brands of industrial and consumer batteries of all chemistries, chargers, cellular and Bluetooth accessories, jump-starters, 12-volt accessories, solar panels, and security products. For more information, please visit the UPG website at www.upgi.com.
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