Olympic Hurdler Lolo Jones Signs With Twinlab®
AMERICAN FORK, Utah-(Business Wire)-January 6, 2009 - Twinlab® Fuel, a division of leading supplement manufacturer ISI Brands, has been a leading brand and pioneer in sports nutrition for 40 years and is excited to announce its sponsorship of Olympic track & field star Lori “Lolo” Jones.
“It is a bit ironic, and quite admirable, that this young woman, having overcome so many hurdles in her personal life, continues to leap over them every day on the track with such sheer drive,” says Bill Nicholson, CEO of ISI Brands. “She is an exceptional athlete both on and off the track, and is a shining example of the type of extraordinary person we seek out at Twinlab.”
Jones had to overcome more than a few obstacles to get where she is today, but she has taken them all in stride. Growing up, she changed schools frequently as her single mother moved between jobs, struggling to support five children. At one point, the family lived in a church basement to make ends meet.
In high school, when her mother was forced to uproot the family once again, Lolo chose to stay and continue at her current high school to pursue her dreams of going to college, and becoming a track star. She bounced from home to home, living with four different families during her high school career.
After graduating from Louisiana State University with a degree in economics, she faced a difficult decision: find a job in her field of study, or chase after her athletic dream, potentially with no pay. She chose her dream.
Lolo took several part-time jobs that afforded her the flexibility to keep practicing and traveling for races. Her years of hard work and determination paid off, as she climbed the ranks, competing in races worldwide. But she never forgot her roots, or the people who helped her along the way. On a visit to her high school, she gave each girl on the school’s track team a pair of new spikes, and donated $3000 to repair the school’s track and buy hurdles.
In 2008, Lolo won her second straight USA Indoor Championship in the 100-meter hurdles, as well as the World Indoor Championship. She holds the world’s fastest time this year in the 100-meter hurdles, 12.45 seconds, which she achieved at the semifinals of the U.S. Olympic trials. She won the final with a wind-aided time of 12.29 seconds, a time beat by only one woman in history under any conditions. With a stellar 2008 season, Lolo was favored to win the 100-meter hurdles at the 2008 Olympics in Beijing.
At the Olympics, Lolo was in the lead to win the gold medal when she tragically stumbled on the 9th hurdle, leaving her with a 7th place finish. But despite her disappointment, Lolo emerged from Beijing with incredible poise, sportsmanship, and more determination than ever to fulfill her dream.
Twinlab is proud to be a part of Lolo’s team. To help get her in peak physical shape to race her way to the next Olympics, Twinlab will provide Lolo with several sports nutrition products and nutritional supplements, including: Twinlab’s Endurance Fuel, Creatine Fuel, Glutamine Fuel, Pure Fuel and Electrolyte Fuel, as well as Twinlab DrGreene Multi, Twinlab Joint Krill and Twinlab TeaZen white tea concentrates.
“I’m truly excited to team up with Twinlab. They have a long-standing history of being at the top of the game when it comes to sports nutrition, and their products will be an important part of my training regimen as I strive to become the best athlete I can possibly be,” says Lolo.
About Twinlab
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products.
About ISI Brands
ISI Brands is a proactive health and wellness educator and provider of over 850 high-quality, ready-for-sale natural vitamins, nutrients and other health supporting tablets, capsules, powder drink mixes, nutritional snacks and bars. ISI Brands® include Twinlab® Fuel®, Twinlab® Nutrition, Alvita®, Nature’s Herbs®, Twinlab® TeaZen, Dr. Weil™ and DrGreene™ brand products. ISI Brands Inc. provides end-to-end product formulation, manufacturing, logistics, warehousing, marketing, sales, and fulfillment services. For more information visit www.isibrands.com.
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