Nationwide Named “Official Insurance Provider” of the Central Intercollegiate Athletic Association
COLUMBUS, Ohio-(Business Wire)-January 5, 2009 - Nationwide, one of the country’s largest insurance, financial services and investment management organizations, announced today an agreement to become the “Official Insurance Provider" of the Central Intercollegiate Athletic Association (CIAA). This is a multi-year agreement that includes Nationwide serving as presenting sponsor of the CIAA Football Championship Game, sponsorship of the CIAA Men’s Tournament Most Valuable Player Trophy, and as a Corporate Sponsor of all sixteen CIAA Conference Championships.
“We are excited about the connection of these two brands, which are committed to educational excellence and which build future leaders,” said John Aman, associate vice president of Strategic Partnerships for Nationwide. “Our relationship with the CIAA is another demonstration of our support to local communities and an opportunity to engage with several historically black colleges and universities,” Aman says.
Under the terms of the agreement, Nationwide will receive exclusive branding opportunities including signage, and on-field/on-court promotions. In addition, Nationwide will support the CIAA Scholarship Fund each year for the multi-year agreement, participate in the CIAA Tournament Fan Experience, and hold on-site job fairs on all CIAA school campuses to focus on career opportunities at Nationwide.
“The CIAA is excited to welcome Nationwide to this greater level of partnership and the creation of recruitment opportunities for students of our member institutions,” said CIAA Commissioner Leon G. Kerry. “Relationships like this are important to the continued growth of the conference while supporting the academic missions of our member institutions,” Kerry says.
The sponsorship also includes advertising in all CIAA televised events, inclusive of the Men’s Basketball Tournament on ESPN Classic.
Competition, celebrations, celebrities, entertainment, exhibitions—for the more than 160,000 attendees—the CIAA is non-stop excitement on a world-class level.
“We believe our sponsorship is a way to connect with the long-standing history and heritage that others have seen in the 96 year existence of the CIAA,” says Aman.
About the CIAA
The CIAA was founded in 1912 and is based in Hampton, Virginia. The CIAA is one of America's oldest conferences and is made up of colleges and universities situated along the Eastern Seaboard. The 2008 CIAA Tournament had a $31 million economic impact in Charlotte, North Carolina and helped the CIAA raise over $2 million in scholarship dollars for its member institutions.
About Nationwide
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $161 billion in assets. Nationwide ranks #108 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto insurance, motorcycle insurance, boat insurance, homeowners insurance, life, farm, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions, long-term savings plans and health and productivity services. For more information, visit www.nationwide.com.
Nationwide, Nationwide Insurance, the Nationwide framemark and On Your Side are federally registered service marks of Nationwide Mutual Insurance Company. © 2008 Nationwide Mutual Insurance Company.
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