Curves Joins Breast Cancer Awareness Campaign
WACO, Texas-(Business Wire)-September 29, 2009 - The probability of a woman being diagnosed with invasive breast cancer during her life is about one in eight. And, the probability of dying from breast cancer is about one in 35, according to the American Cancer Society. Breast cancer death rates are going down, the Association says, which is probably a result of finding the cancer earlier and receiving improved treatment.
That is why Curves' locations are encouraging women to get annual mammograms and perform monthly breast self-exams during National Breast Cancer Awareness Month this October. Women who bring in a mammogram, performed within the last year, or make a $25 donation to the American Cancer Society will be waived from paying a service fee when they join Curves during one of the last three weeks of October. Also, participating Curves locations will make available a unique home breast self-exam kit called the Liv Aid, which makes the breast self-exam process more sensitive for detecting unusual lumps. For every Liv Aid kit sold, Curves will donate one to another woman who can't afford one.
Recent research has linked obesity and excess weight with an increased risk for various cancers, including breast cancer. According to Curves founder Diane Heavin, Curves has been a long-committed partner in the fight against cancer, raising millions of dollars annually for research, treatment, and recovery programs. The company has helped millions of women around the world lose millions of pounds and move away from all types of diseases.
"When women understand that one-third of all breast cancer can be related to lack of exercise and poor diet, they'll see that they have the opportunity to have much more control over their cancer risk," Heavin said. "We want to encourage women to learn more about the impact wellness has on preventing cancer."
For more information about Curves or what week in October locations are waiving their service fees, visit www.curves.com.
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