Procter & Gamble Announces Partnerships with U.S. Olympic Athletes
CINCINNATI-(Business Wire)-September 29, 2009 - Procter & Gamble (NYSE: PG) announced today a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver. This announcement comes shortly after P&G and the United States Olympic Committee (USOC) announced a 17 brand marketing partnership, across five USOC sponsorship categories for the 2010 and 2012 Games.
U.S. Olympians included in the partnership are:
- Allison Baver - U.S. National Champion, Short Track Speed Skating
- Tanith Belbin - Olympic Silver Medalist, Ice Dancing
- Vonetta Flowers - Olympic Gold Medalist, Bobsled
- Lindsey Jacobellis - Olympic Silver Medalist, Snowboarding
- Apolo Ohno - Five-time Olympic Medalist, Short Track Speed Skating
- Lindsey Vonn - Two-time World Champion, Alpine Skiing
Baver, Belbin, Flowers and Vonn will be aligned with P&G beauty brands including COVER GIRL®, Olay®, Olay Quench, Pantene®, Secret®, and Venus®. Jacobellis and Ohno will be aligned with Vicks.
The athletes will be fully integrated across numerous marketing channels including advertising, public relations, in-store merchandising, mobile, digital and direct mail.
“Partnering with these world-class athletes further accentuates our commitment to Team USA and P&G’s long tradition of helping people achieve their personal best each and every day,” said Kirk Perry, Vice President, North America for P&G. “Each one of these athletes has a unique personality that fits within our brands’ equities and we are confident they will resonate with our target consumers.”
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit www.teamusa.org for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6061225&lang=en
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