Research and Markets: U.S. Digestive Health Ingredients Markets - Rising Incidences of Digestive Diseases in the United States Increases Focus on Digestive Health Ingredients Market
DUBLIN-(Business Wire)-September 29, 2009 - Research and Markets (http://www.researchandmarkets.com/research/a3875d/u_s_digestive_hea) has announced the addition of Frost & Sullivan's new report "U.S. Digestive Health Ingredients Markets" to their offering.
This research service tracks the key trends in the U.S. digestive health ingredients markets, while also quantifying the most of the markets in terms of revenue and unit shipment. Key companies and their position in their relevant market segments is analyzed. It provides revenue forecasts at a total market and segment level, from 2008 to 2014.
This Frost & Sullivan research service titled U.S. Digestive Health Ingredients Markets provides market drivers, restraints, challenges, revenue forecasts, product analysis, application analysis, detailed company profiles, and competitive structure analysis for the U.S. digestive health ingredients market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following market segments: prebiotics, probiotics, digestive enzymes, and zinc carnosine.
Market Overview
Rising Incidences of Digestive Diseases in the United States Increases Focus on Digestive Health Ingredients Market
Growing consumer awareness of the importance of maintaining proper digestive health is a major factor propelling the U.S. digestive health ingredients market forward. With an increasing percentage of the population falling prey to digestive diseases such as diarrhea, irritable bowel syndrome (IBS), Crohn's disease, and constipation, preventive healthcare is assuming great significance. "In such a scenario, Americans are beginning to appreciate the value of prebiotics, probiotics, digestive enzymes, and zinc carnosine as they greatly enhance the proliferation of beneficial gut bacteria," notes the analyst of this research service. "However they are still oblivious to the exact benefits and mode of action of each and every digestive health ingredient, and are unaware of the product types within each of these four broad categories."
Digestive enzymes are essentially different from prebiotics. While prebiotics aid in the maintenance of healthy gut-multiflora, digestive enzymes help to digest key components of food. Also, each type of digestive enzyme has a unique role to play. For instance, proteases, such as bromelain and papain act on proteins in the food and assist in digestion, whereas lipases aid in expediting the digestion of lipids present in food items. Due to this lack of knowledge of these finer details, people are unsure of their exact problem and resort to multi-enzyme supplements that consist of all the enzymes necessary for digesting any food item. Ideally, a stand alone enzyme supplement must be used for specific digestive problems.
"The lack of consumer knowledge of the specific functions of these digestive health ingredients is proving to be a huge challenge for manufacturers," explains the analyst. "Educational awareness programs and marketing campaigns must be unleashed by both end-user manufacturers and ingredient manufacturers to overcome this issue." Stepping up the focus on scientific documentation regarding prebiotics, probiotics, zinc carnosine, and digestive enzymes will ratchet down this challenge in the near future. In the past, the onus was on the food and beverage manufacturers to market the product to consumers and showcase the benefits. Now, the responsibility is being shouldered by the ingredient manufacturer/marketer of the product. This trend is gaining prominence in the ingredients markets.
Key Topics Covered:
1 Executive Summary
2 Total U.S. Digestive Health Ingredients Market
3 U.S. Digestive Enzymes Market
4 U.S. Probiotics Market
5 U.S. Prebiotics Market
6 U.S. Zinc Carnosine Market
7 Database Of Key Industry Participants
For more information visit http://www.researchandmarkets.com/research/a3875d/u_s_digestive_hea
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