Grizzard Names Eric Overman Vice President of Digital Marketing
ATLANTA-(Business Wire)-September 29, 2009 - Grizzard Communications Group, an industry leader in integrated, direct response marketing and fundraising, today announced that Eric Overman will join the agency as Vice President of Digital Marketing. Eric will spearhead Grizzard’s efforts to deliver digital marketing solutions to nonprofits that address client business challenges and donor needs. Overman comes to Grizzard from Operation Smile, and his background includes extensive experience in interactive marketing, social media, search engine optimization, web design, direct response marketing and strategic planning.
“Eric launched Operation Smile’s digital efforts and helped to position the organization as a solid player in the not-for-profit digital space,” says Chip Grizzard, CEO of Grizzard Communications. “He has a proven track record in providing innovation and marketing leadership to nonprofits, and we are excited about the expertise he brings that will help establish our clients as leaders in the digital space.”
“It is a tremendous opportunity to join Grizzard at this time, when digital marketing has emerged as a critical component to engaging audiences in order to achieve faster, better and more sustainable results,” Overman said. “Grizzard is committed to presenting innovative digital marketing solutions to their clients, and I look forward to implementing a strategic plan that will drive this vision forward.”
Overman served as Online Marketing Director for more than three years at Operation Smile, where he launched the first interactive department, drove online integration with direct response efforts and initiated the creation of online communities to strengthen engagement among volunteers and donors. During his tenure, Operation Smile won the Non-Profit of the Year Award from the Direct Marketing Association for excellence in direct marketing creativity and marketing strategy. In 2009, Overman won the American Marketing Association’s Nonprofit Marketer of the Year Award.
Overman received his Bachelor of Arts from the University of Virginia, and holds a Master of Business Administration from The College of William & Mary, Mason School of Business.
About Grizzard
The 90-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.
Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America. Clients include: AARP Foundation, The Salvation Army, American Red Cross, ALS Association, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins, State Sheriffs’ Associations, Prostate Cancer Foundation and various Animal Welfare and Humane Societies. More information can be found at www.grizzard.com.
Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.
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