Single Touch Systems to Demonstrate Mobile Commerce Offerings at ‘Mobile Retail Experience,’ the Preeminent Mobile Retail Authority at This Year’s CTIA Wireless IT & Entertainment

-(Business Wire)-September 29, 2009 - Single Touch Systems, Inc.:

WHO:						Single Touch Systems, Inc. (SITO, www.singletouch.net) will demonstrate its Abbreviated Dial Code (ADC) and Mobile Coupon m-commerce platforms at Mobile Retail Experience (MRE), the first educational event for companies in the emerging mobile retail space—taking place in conjunction with this year’s CTIA Wireless IT & Entertainment.

						ADCs enable consumers to engage their mobile phones as proxy wallets or brand/retail environments by simply dialing short, branded phone numbers. ADCs are customizable for brands and retailers, create whatever reporting is required, and facilitate direct billing for all services.

						ADCs, mobile coupons and other platforms make Single Touch a leading mobile commerce company, linking wireless with on-line and brick and mortar business and leveraging the paradigm shift in how people use their mobile devices. Single Touch thereby drives revenue for operators, retailers and brands and streamlines shopping for the end user.

						Anthony Macaluso is the president and CEO of Single Touch and will discuss the future of mobile commerce, specifically addressing ADCs and their role in streaming media, messaging, ringtones and mobile coupons. With more than 30 patents issued and pending, Macaluso is a visionary with well-honed instincts for seizing market opportunities, including bridging the gap between wireless, brands, retailers and end users.

WHAT:						MRE (www.mobileretailexperience.com) is a series of live events demonstrating innovative mobile technology for retail environments. MRE is the first educational event for companies in the emerging mobile retail space—including providers, smartphone manufacturers, network operators and applications providers—focused on in-store point-of-sale mobile marketing, loyalty and customer service. MRE is part of a multi-city demo and conference series scheduled for 2009 and 2010 produced by the Global Retail Executive Council (GREC, www.globalretailexec.org). GREC is an international association of retail executives, service providers and industry experts. Its mission is to be the most comprehensive source of information, education and community for the retail industry worldwide. Follow us on Facebook, LinkedIn and Twitter.

WHEN:						October 7-9, 2009; Macaluso to speak on October 7.

WHERE:						San Diego Convention Center
						111 W. Harbor Dr.
						San Diego, CA 92101