Student Advantage Manages Online Marketing With Lyris
EMERYVILLE, Calif.-(Business Wire)-September 28, 2009 - Lyris, Inc., the online marketing solution provider, today announced that Student Advantage, the nation’s leading discount program for college students, is using Lyris HQ to manage its online marketing efforts. With Lyris HQ, Student Advantage is creating, testing and delivering more than 700,000 email newsletters a month and has been able to boost click-through rates by more than 10 percent.
A wholly owned subsidiary of The CBORD Group, Inc., Student Advantage, LLC works with hundreds of colleges, universities and campus organizations, as well as thousands of discount locations nationwide, to develop products and services that enable students to make less expensive purchases online and on campuses across the country. With constant turnover in student populations, Student Advantage was looking for an online marketing partner that could help it keep pace with new and existing members, as well as manage new programs for parents and non-members. With more than 78 national partners, such as Amtrak, Greyhound and T-Mobile, Student Advantage sends out multiple email newsletters promoting various offers in any given month.
“While email marketing remains the cornerstone of our online marketing efforts, Student Advantage needed a tool that would grow and scale with our business and allow us to better segment, target and understand our growing member and non-member base,” said Samantha McDuffee, Marketing Manager, Student Advantage, LLC. “The built-in Web analytics and deliverability features in Lyris HQ ensure that our messages get to the right people at the right time and also allow us to drill down into customer behavior to better understand how they are interacting with our site and partner offers. This information is invaluable in helping us build brand loyalty with our partners.”
In the coming months, Student Advantage plans to roll out new marketing initiatives for parents and programs for non-members. To serve these new constituents, the company will need to scale its newsletter distribution to more than a million emails a month. In addition, Student Advantage plans to utilize the social media capabilities in Lyris HQ to integrate social media sharing functionality into non-member emails, which will aid efforts to virally spread the word about its offerings and enhance distribution lists.
“Lyris HQ provides the rich solutions we need to manage our email marketing campaigns today, as well as the functionality to meet our online marketing demands in the future, including social and search marketing,” added McDuffee. “Lyris’ customer service has also been exceptional. Our online marketing efforts are critical to our business and we feel confident working with a partner who is invested in our continued success.”
“Forward looking customers, like Student Advantage, look at online marketing as a journey, not a destination,” said Blaine Mathieu, CMO, Lyris, Inc. “They realize that as their customers and company expand and mature, they will need an online marketing platform that can scale and grow with them. From email marketing, to social and search marketing, Lyris HQ provides marketers with the integrated solutions they need to better understand and engage customers and derive ROI from their online marketing initiatives.”
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About Student Advantage, LLC
Student Advantage, LLC, is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities, and campus organizations, and thousands of discount locations nationwide, to develop products and services that enable students to make purchases less expensively around campus, across the country, and online. Student Advantage is a wholly owned subsidiary of The CBORD Group, Inc., a Roper Industries company (Roper Industries (NYSE:ROP). Roper Industries is a market-driven, diversified growth company with trailing twelve-month revenues exceeding $2 billion, and is a component of the Fortune 1000, Standard & Poor’s S&P Mid-Cap 400, and the Russell 1000 Indexes. Roper provides engineered products and solutions for global niche markets, including water, energy, radio frequency, and research/medical applications.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.
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