Research and Markets: Competitive Analysis: Green and Health & Wellness Products, Consumer and Retail Sector 2009-2010

DUBLIN-(Business Wire)-September 28, 2009 - Research and Markets (http://www.researchandmarkets.com/research/553590/competitive_analys) has announced the addition of the "Competitive Analysis: Green and Health & Wellness Products, Consumer and Retail Sector 2009-2010" report to their offering.

Five products are set to dominate the agenda of consumer goods and retail companies in 2010: organic food and beverage, health & wellness food and beverage, organic non-food, other eco-friendly and energy efficient products. Key players now look to green and health & wellness attributes to differentiate their offerings in the marketplace in response to the recession. To maintain momentum, both food and non-food players are rushing to understand their competitive environment and expand green and health & wellness products into new areas.

This detailed, 126 pages report analyzes the full scope of green products and health and wellness products in the sector - covering both consumer national brands and retail private label products.

The report also analyzes 16 key sector players on a company-by-company basis, including Kraft Foods, H.J. Heinz, Sara Lee, Campbell Soup, Procter & Gamble, Wal-Mart, Target, Safeway, Loblaw, Home Depot, and more. Other key players like Unilever and General Mills are also mentioned for comparative purposes.

Report Target Audience: audiences with an interest in consumer goods and retail companies, sustainability, wellness and green products, or competitive planning for any of those areas in 2010.

Report Scope

Sector and company-by-company usage of the five key product groups (organic food and beverage, health & wellness food and beverage, organic non-food, other eco-friendly and energy efficient products) in 2009, and key expectations for 2010
In-depth analysis of key players, key products, SKUs, product strategies, classifications and categories, competitive market actions, and market drivers
Company-by-company assessment of consumer national brands and retail private label products
Head-to-head comparisons of companies in key areas like sales growth plans and product portfolios
In-depth analysis of green and health & wellness product marketing and online branding trends, usages and categories - including recent competitive marketing actions by companies like H.J. Heinz, Campbell Soup and McDonald's
Analysis and examples of recession-driven product marketing campaigns and competitive nutritional and eco label programs
Outlook analysis of how the recession is impacting the commitment of key industry players to green and health & wellness products through 2010
Outlook analysis of expected future developments over the next 12-24 months

Reasons to Buy This Report

Get a detailed picture of competitive strategies and positioning in green and health and wellness products among consumer and retail companies
Support marketing and sales activities by identifying key product development trends and company-specific sales growth plans through 2010
Understand the competitive environment, the sector's major players and leading product categories and marketing actions

Key Topics Covered:

Chapter 1 Introduction

Chapter 2 Executive Summary

Chapter 3 Economic Overview

Chapter 4 Outlook: Corporate Commitment to Green and Health & Wellness Products Through 2010

Chapter 5 Green and Health & Wellness Products: Sector Analysis

Chapter 6 Green Products: Company Analysis

Chapter 7 Health & Wellness Products: Company Analysis

Chapter 8 Green and Health & Wellness Product Labels

Chapter 9 Green and Health & Wellness Product Marketing Strategies

Chapter 10 Individual Company Profiles

Companies Mentioned: