PureSpectrum, Inc. Enters into Distribution Contract with National Utilities Distributor and Receives Purchase Order
SAVANNAH, Ga.-(Business Wire)-September 28, 2009 - PureSpectrum, Inc. (Pink Sheets: PSPM) has received an initial purchase order and an emphatic endorsement of the company’s 20-watt dimmable Compact Fluorescent Lamp (CFL) from a large national distributor that services more than 900 rural electric cooperatives and generation and transmission cooperatives in 47 states.
PureSpectrum’s sales staff has been working for months to finalize the relationship with a nationwide distributor that distributes products and services to energy providers that provide service to more than 18 million businesses, homes and other residential and commercial energy customers in 80% of the counties in the United States. More than 10 percent of the U.S. population subscribes to energy providers serviced by the distributor, and the primary focus of those providers is introducing end users to products such as PureSpectrum’s 20-watt dimmable CFL which promote and support increased energy conservation.
In addition to submitting an initial order for PureSpectrum’s 20-watt dimmable CFLs, the distributor has agreed to mail samples of PureSpectrum’s bulbs to its entire customer base with a letter endorsing the product as the most dependable high performance dimmable CFL on the market. The nationwide direct mail campaign is scheduled to begin within two weeks, and PureSpectrum will formally announce the name of the distributor at that time. In addition to a bulb sample, the mailing will also include collateral materials from PureSpectrum, and the company plans to follow the initial mailing with additional mailings during the next six weeks.
PureSpectrum Vice President of Sales Garth Kullman said the company’s sales strategy depends heavily on developing and cultivating relationships with massive national distributors in order to introduce the new brand to a large volume of potential purchasers through established sources. He said being able to work with distributors with long standing reputations for professionalism and providing high quality products is critical to PureSpectrum achieving its short-term and long-term sales and revenue goals.
“What we have undeniably proven is that there is a powerful demand for dimmable energy efficient lighting products in the utilities market, and this relationship provides a large scale, rapid entrance into that market to satisfy that demand,” Kullman said. “We have been told that other supposedly dimmable CFLs that were offered in the past generated negative feedback about the performance of the bulbs. After seeing our bulbs they feel so confident about PureSpectrum’s dimmable CFLs that they have offered to promote the product to their customers. That endorsement speaks very highly of how well these bulbs perform.”
Call (912) 484-9743 or visit www.purespectrumlighting.com for more information about PureSpectrum or the breakthrough dimmable bulb that is transforming lighting from the inside out.
ABOUT PURESPECTRUM
PureSpectrum, Inc. is a technology-driven lighting company headquartered in Savannah, Ga., that is striving to develop performance based technology solutions for energy efficient lighting in multiple categories. The company’s mission is grounded in the quest to preserve natural resources and a belief that energy efficient lighting will be embraced and absorbed through improved performance. PureSpectrum is designing technology and products that enable energy conservation and improved performance without increased cost or confusion for the consumer. PureSpectrum plans to continue its commitment to researching and developing technologies and products that satisfy consumer demand and advance the cause of energy conservation. Please call (912) 961-4980 or visit www.purespectrumlighting.com for more information on PureSpectrum.
Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for PureSpectrum's products and services, its ability to succeed in growing revenue, the effect of new competitors in its market, integration of acquired businesses, and other risk factors identified from time to time by PureSpectrum.
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