Research and Markets: Global PC TV Tuners — A Solid Niche In Transition: PC TV Tuner Market Faces Myriad of New Challenges

DUBLIN-(Business Wire)-September 28, 2009 - Research and Markets (http://www.researchandmarkets.com/research/a89053/global_pc_tv_tuner) has announced the addition of the "Global PC TV Tuners—A Solid Niche In Transition" report to their offering.

Demand for PC-TV Tuners has turned down since 2008, due to the worldwide recession. The market faces fundamental issues. People get lots of video from their broadband Internet, and mobile video services will change the playing field.

Digital-only PC-TV Tuners cost less than Hybrid tuners. As developed countries move toward all-digital TV services, the retail value of the total PC-TV Tuner market will slow down, even while unit shipments of Digital-only PC-TV tuner products goes up.

New competitors are moving from cellular handset video markets into the PC-TV Tuner space specializing in very high levels of integration.

PC-TV Tuner vendors are expecting a boost with Microsoft's Windows 7.

Facing flat demand, the traditional vendors are wondering if their PC-TV Tuner business is going to remain viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcasts, the margins currently available for hybrid tuners will be marginalized by lower cost digital-only tuners.

We expect that the worldwide PC-TV Tuner market may have peaked in value during 2008, at about US$ 1.4 billion. The economic downturn is expected to cause a revenue decline of about 15% during 2009, and we expect single-digit growth for 2010.

PC TV Tuner Market Faces Myriad of New Challenges

Demand for PC-TV Tuners has fallen off from 2008's level due to the worldwide economic recession. The market also faces fundamental challenges, including slow consumer demand, increased competition from online television and other programming sources, and lower prices due to a shift from hybrid analog/digital tuners to digital-only tuners. One hopeful development is that Microsoft's Windows 7 and the new version of Media Center will include better connectivity solutions for PC-TV Tuners.

"Opportunities for growth will be for hybrid analog/digital tuner manufacturers to increase share by lowering prices, or for new entrants to leapfrog the analog and hybrid segments by aggressively targeting the emerging digital-only segments, albeit with lower margins," says Gerry Kaufhold, In-Stat analyst. "Overall, selling PC TV tuners is going to be a tougher business going forward."

Recent research found the following:

2009 unit shipments will see a net decline of nearly 11%. Moderate unit growth will resume in subsequent years, driven nearly exclusively by digital-only tuner shipments.
Worldwide PC-TV Tuner revenue likely peaked in value during 2008, at about US$ 1.4 billion.
The European region is by far the largest geographic market for PC TV Tuners, representing more than 50% of worldwide revenue.
PC Tuner growth in Notebooks will significantly outpace other segments, which include desktops, retail sticks, and retail add-in cards.
ATSC M&H mobile video in the US may create significant upside for digital-only tuners.

Recent research, Global PC TV Tuners—A Solid Niche In Transition, covers the worldwide market for PC TV tuners. The report provides unit shipment forecasts for Digital-only, Hybrid, and Analog-only Tuners. It also provides forecasts for four usage models: laptops with tuners built in, desktops with tuners built in, USB and PC Card sticks sold at retail, and Add-in cards sold at retail.

It includes:

Regional and worldwide PC TV tuner unit shipment forecasts by technology and subgroup through 2013.
Explanation of PC TV tuner form and function.
Analysis of competing technologies.
Global market overview.

This research is part of the author's Multimedia Entertainment Equipment service. Multimedia-enabled consumer electronics devices are at the center of today's digital entertainment experience. In-Stat's Multimedia Entertainment Equipment (MMEE) research service identifies, examines, and forecasts several of these rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of leading product manufacturers. A detailed examination of product technologies and features is also provided in most reports, including a Bill of Materials forecast with an emphasis on semiconductor content.

For more information visit http://www.researchandmarkets.com/research/a89053/global_pc_tv_tuner

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