BrightLine iTV Wins MediaPost Creative Media Award
NEW YORK-(Business Wire)-September 28, 2009 - BrightLine iTV Marketing Specialists, a leading innovator in the strategic application of interactive advertising to television, announced today that the company won a MediaPost Creative Media Award in the Interactive/Enhanced Television category for a campaign that it designed for Unilever’s AXE brand. This was the second industry award for BrightLine iTV last week, following Tuesday’s IAB MIXX Awards where BrightLine iTV received a Silver honor in the Interactive Video category.
BrightLine iTV’s winning campaign was developed to introduce Dark Temptation, a new chocolate-inspired scent of AXE body spray, deodorant and shower gel to the consumer market, while reinforcing the brand’s preexisting public image and broader Dark Temptation campaign. The viewer experience was designed to invite AXE’s young male target TV audience to engage in a two-way branded dialogue through the remote control and inspire them to enter its “Sweet Life Sweepstakes.”
“It’s truly exciting to see AXE get the recognition it deserves for Dark Temptation – it is the latest example of this brand’s ability to find uniquely creative ways to use TV interactivity to reach this elusive audience,” said Jacqueline Corbelli, founder and CEO of BrightLine iTV.
About BrightLine iTV
BrightLine is the leading innovator in the strategic applications of interactive advertising to television (iTV). Using over six years of experience and a deep and growing proprietary data base of viewers’ iTV behavior, the Company creates and implements customized, scalable and measurable interactive television ad experiences in a way that is most organic for TV viewers. BrightLine transforms passive television advertising into an effective customer-driven interaction. The end result of BrightLine’s programs is superior overall viewer involvement that leads to higher returns, a meaningful, consumer-brand interaction, and a higher level of recall and purchase intent.
BrightLine’s proprietary process of applying consumer behavior trends and measured campaign results across cable, satellite and all other TV platforms is a unique value to their clients that extends beyond the capabilities of traditional television advertising.
You can find more information at www.brightlineitv.com.
 |
 |
 |
|
||
 |
|
 |
|
||
Search Our News Using Google Search
Can't find what you want? Try using Google:
