Salespeople and Administrative Professionals Look to Leverage Social Media

BALTIMORE-(Business Wire)-September 28, 2009 - Associations are leading the way in educating their members about social media in an effort to remain on the cutting-edge during cost-cutting times.

Two associations have turned to digital marketing firm Sinuate Media CEO, Leah Messina, to educate their members on leveraging social media for their industry. Ms. Messina will speak to the International Association of Administrative Professionals (IAAP) - Greater Baltimore Chapter on October 6, 2009 in Hunt Valley, MD and the National Sales Network (NSN) - DC/Baltimore Chapter on January 14, 2010, also at a Maryland location.

The IAAP is a global non-profit organization with 40,000 members and 600 chapters worldwide. Ms. Messina will speak to the Greater Baltimore Chapter about social media tools that save time and money, how to use social media to do research, and best practices for online communications for professionals.

The National Sales Network is an association of 10,000 African-American sales professionals in 16 chapters across the United States. Ms. Messina will educate the DC/Baltimore Chapter on the most popular social networking sites for sales professionals such as Twitter, Facebook, and Slideshare; how to monitor online conversation for sales leads; and how to balance professional and personal use of social networking sites.

Judith Schaefer, CEO of ExpressConnect and IAAP Programs Committee Member, said, “Our members are very interested in understanding what social media tools they may be able to use to help them do their jobs more effectively as well as grow professionally. We are excited to have Leah come speak to our organization about this. She is a great presenter.”

Training and educational services are offered under Sinuate Media’s new division, SocialSight, which focuses on training business professionals and organizations on the practices of using social media in everyday business.

This will be the first time Sinuate Media will be presenting to these organizations.

About Sinuate Media

Sinuate Media is The Organic Marketing Company^SM. Founded in 2006 and headquartered in Baltimore, Maryland, Sinuate Media provides unique digital marketing solutions that connect companies to their customers, including social media strategy, interactive public relations, influencer outreach, content development, design, and social media training for professionals and corporate teams. More information about Sinuate Media is available at http://www.sinuatemedia.com, on Facebook http://www.facebook.com/sinuatemedia, and on Twitter http://www.twitter.com/sinuatemedia.

For more information or to schedule an interview with Leah Messina, please call Sarah Conn at 443.992.4681

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