Allegiance, Inc. and Zions Bancorporation to Present Customer Engagement Case Study at Motivation Conference in Chicago
Allegiance, Inc:
| WHO: | Dr. Gary Rhoads, Engagement Expert and co-founder of Allegiance, Inc., and Claire Howells Vice President, Customer Engagement at Zions Bancorporation, will present “Win the Battle for Customers' Hearts & Minds: Case Study with Zions Bancorporation” at the Motivation Show at McCormick Place in Chicago, on September 20 – October 1, 2009. | |
| WHAT: | “Win the Battle for Customers' Hearts & Minds: Case Study with Zions Bancorporation” | |
| WHEN: | Wednesday, September 30, 2009, from 2:00 PM – 3:15 PM CST | |
| WHERE: | ||
| Chicago, Illinois 60616 | ||
| Phone: 312-791-7000 | ||
| Session WCL21 – Room S104a | ||
| TOPIC: | Dr. Gary Rhoads, industry engagement pioneer will discuss adopting a culture and practice that increases the level of customer engagement to grow revenue and create a competitive advantage that goes beyond providing great service and low price. Claire Howells will then share how, over the past three years, Zions Bancorporation successfully pioneered engagement tactics to win the customer loyalty battle. | |
| In this session, attendees will: | ||
| • Explore the link between customer and employee engagement | ||
| • Use attitudinal data to drive revenue decisions | ||
| • Learn to use the right technology the right way | ||
| • Hear top best practices to utilize engagement and grow faster | ||
| • Connect engagement initiatives to business outcomes, KPIs and revenue | ||
| Participants will be provided a free book entitled “Engagement: Winning the Battle for Customer & Employees Hearts and Minds” and a free white paper entitled “Engagement: New Competitive Advantage” by Peppers & Rogers Group and Allegiance, Inc. | ||
| CONFERENCE: | The Motivation Show is the world’s premiere event for incentives, recognition awards, and motivational meetings and events. The theme of this year’s conference program is “Engineering Engagement, Connecting Employee Engagement, Customer Loyalty and Financial Results in Challenging Times.” | |
| Exhibit hours: | ||
| Tuesday, September 29: 10:00 AM – 5:00 PM CST | ||
| Wednesday, September 30: 10:00 AM – 5:00 PM CST | ||
| Thursday, October 1: 10:00 AM – 2:00 PM CST | ||
| For complete seminar schedule, visit: http://www.motivationshow.com/education-schedule.php | ||
| CONTACT: | Valerie Chereskin, 760-942-3116, valerie@chereskincomm.com | |
About Dr. Gary Rhoads
As chief loyalty expert, Dr. Rhoads works closely with product development teams at Allegiance, Inc. to convert leading loyalty and engagement principles into product offerings. He consults with Allegiance clients to help them set the right goals, interpret their data and optimize their opportunities. Dr. Rhoads is currently a professor of marketing at Brigham Young University and holds the Stephen Mack Covey Professorship awarded by the Center of Entrepreneurship. As an active researcher in entrepreneurial marketing strategy, Dr. Rhoads' work focuses on identifying marketing tactics that lead to start-up success.
About Allegiance, Inc.
Allegiance, Inc. offers next generation Voice of the Customer (VOC) and feedback management software to help organizations grow customer and employee loyalty and engagement. The Allegiance Engage Software platform facilitates survey creation and gathers responses and unsolicited comments in real-time into a centralized online system, saving time, effort and money. Allegiance solutions measure customer and employee engagement, revealing precise actions to grow engagement and increase revenue. Allegiance Enterprise Feedback Management (EFM), predictive analytics, and professional services combine to help businesses capitalize on engagement. For more information about Allegiance, visit http://www.allegiance.com.
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