Lip Smacker® Introduces Marlene Wallach As Our New Lip Smacker Lounge Lifestyle and Beauty Expert
SANTA MONICA, Calif.-(Business Wire)-September 25, 2009 - Lip Smacker® is pleased to announce our newest partnership with Marlene Wallach, President and Founder of Wilhelmina Kids & Teens and JustAskMarlene.com. Beginning this month, Ms. Wallach will be the lifestyle and beauty expert on lipsmackerlounge.com writing a monthly blog about beauty, health, fitness, fashion and of course providing tips that will help you feel beautiful inside and out…based off of her book series: My Tween Lifestyle Collection.
“I am thrilled and proud to be working with an expert such as Marlene. This partnership builds on our company’s long legacy of promoting healthy self-esteem,” states Buddy Bell, Chairman and CEO of The Bonne Bell Company. “Having Marlene as a monthly contributor to lipsmackerlounge.com is just one of the many ways our company expresses its commitment to building healthy lifestyles and self-esteem among girls and women.”
“As President of Wilhelmina Kids & Teens for over a decade, I like to use my voice of authority as a leader in the world of modeling to help make the road to adulthood for tween and young teen girls less stressful and a lot more fun,” states Ms. Wallach. “Partnering with Lip Smacker is a perfect fit for me. Not only are they a brand that encompass the true meaning of girls inner and outer beauty, but they are also a lifestyle brand that are engraved in a girls day to day life.”
Marlene Wallach is an expert in her field and takes pride in nurturing young talent in the modeling and talent industries. Marlene strives to educate both kids and their parents about the fashion and entertainment business while assisting them as they navigate through a sometimes daunting industry. Being a champion for children underscores everything she does.
Ms. Wallach has written a My Tween Lifestyle Collection of four books published by Simon & Schuster Children’s Publishing released summer 2009 – My Self, My Life, My Look and My Beauty. At the core of these books is messaging that empowers girls to find their unique beauty and have it shine from the inside out. “If one thing from one of my books helps one girl through the bumpy road of adolescence, the world is changed forever,” says Marlene. “My blog on lipsmackerlounge.com is just one more outlet for me to guide girls through adolescence.”
The Bonne Bell Company created the flavored lip gloss category with the introduction of Lip Smackers in 1973. It was the original, fun-flavored lip gloss and is now the #1 favorite lip gloss among girls. The first fruity flavor to hit the market was Strawberry. Today, there are over 300 flavors. Over 30 million Lip Smackers are made in the Ohio manufacturing plant and sold each year. New, fun flavors in limited collections are offered every year, especially during the Holidays. Lip Smacker products are flavorful, colorful, fashionable and collectable.
ABOUT LIP SMACKER®
Lip Smacker® is the worldwide lip gloss leader and #1 favorite among teen and tween girls. The Bonne Bell Company® introduced the Lip Smacker brand in 1973 with the original and ever-popular Strawberry Lip Smacker. Today, the brand offers over 300 flavors that include co-branding partnerships with Coca-Cola™, Skittles®, Starburst®, KOOL-AID®, Dr Pepper®, Paul Frank Industries, Inc.™ and many more. New, enticing flavors and limited-edition collections featuring themed flavors and fashion designs are introduced annually in more than 50 countries. Lip Smacker is a lifestyle brand that is the first taste of a girl’s love affair with make-up – a relationship that lasts a lifetime. More information can be found at www.lipsmacker.com or lipsmackerlounge.com You can also friend us at www.facebook/lipsmacker and follow us on Twitter at www.twitter/Lip_Smacker. Lip Smacker, Lip Smackers and Smackers are registered trademarks of The Bonne Bell Company®. All rights reserved. ©2009 The Bonne Bell Company®.
ABOUT MARLENE WALLACH
Marlene Wallach, President and Owner of Wilhelmina Kids & Teens and JustAskMarlene.com takes pride in nurturing young talent in the modeling and talent industries. Marlene strives to educate both kids and their parents about the fashion and entertainment business while assisting them as they navigate through a sometimes daunting industry. Being a champion for children underscores everything she does.
An expert in her field, Wallach makes frequent appearances on television where she comments on children and fashion-related topics on programs such as CNN, Fox News, NBC’s Today Show, the WB Network, MS-NBC, FOX TV. EXTRA!, Access Hollywood, Oprah Winfrey’s OXYGEN cable network, as well as print media. She has also judged a variety of model and talent searches. Marlene created The JustAskMarlene web site & My Tween Lifestyle Collection of books to welcome a huge community of girls from around the world who are interested in fashion, fitness, and true beauty. Her mission is to help every girl be the best she can be – to celebrate her unique self and to let it shine through for the whole world to see! Check out the site at http://www.justaskmarlene.com.
ABOUT SIMON AND SCHUSTER
Simon & Schuster, a part of CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit www.simonandschuster.com.
Documents and/or Photos available for this release:
To read Marlene's Blog visit lipsmackerlounge.com
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 224927
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