Monster Names Porter Novelli U.S. Public Relations Agency of Record
NEW YORK-(Business Wire)-September 25, 2009 - Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster.com®, the premier global online employment solution, today announced it has selected Porter Novelli as the company’s new public relations agency of record. The decision follows a review process begun early this summer that included Porter Novelli and three other global public relations firms.
“It’s a very dynamic and exciting time for Monster,” said Janet Swaysland, senior vice president, global corporate communications & social media at Monster. “Monster has spent the past two years investing in technology and product innovations that are now coming to market, just as our customers are looking for a partner to help them make sense of new recruiting models and changing conditions. The Porter Novelli team clearly gets what job seekers and recruiters are feeling and doing, online and offline, which informed a very smart planning framework. It was a tough decision, because all four groups brought tremendous thinking and passion to the table. It came down to being able to envision success more clearly with Porter Novelli.”
“When we saw what Monster is bringing out at such an important time, we were instantly bullish that our insights-driven approach to big ideas was dead on to help them tell a compelling story,” said Julie Winskie, president of North America and global chief client officer, Porter Novelli. “We know these target audiences, their rapidly changing influencers, the hot issues and how to evaluate all of that on a daily basis in a 24-hour, always on news cycle.”
Incumbent agency Ketchum will continue to be involved in projects, including Monster’s NFL Department of Fandemonium promotion through the Super Bowl.
“We appreciate all of Ketchum’s efforts over the past year. We were looking for a totally fresh perspective on how to tell our innovation story,” said Ted Gilvar, executive vice president and chief global marketing officer, Monster.
Ms. Swaysland joined Monster in the new senior communications role at Monster in June this year. She had previously been a founding partner of social media strategy firm Beeline Labs, had led the U.S. operation of Brodeur Partners, a global public relations firm, and served as head of U.S. communications for The Body Shop.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.monster.com. More information about Monster Worldwide is available at http://about-monster.com.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and is a part of Omnicom Group Inc. (NYSE: OMC - News). Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009 winner of PR Innovation of the Year, Porter Novelli is the large agency making the biggest impact — and generating the most buzz — in the social media space. With 100 offices in 60 countries, Porter Novelli helps clients achieve Intelligent Influence — changing attitudes and behaviors by having the right conversations with the right people at the right time.
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