Northern California Hotel & Lodging Conference Includes Free Education Sessions & Trade Show

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SACRAMENTO, Calif.-(Business Wire)-September 24, 2009 - The Northern California Hotel & Lodging Conference is being held on Thursday, October 1, 2009 at the Doubletree San Jose. Produced by the California Hotel & Lodging Association (CH&LA) in conjunction with their partner the Asian American Hotel Owners Association (AAHOA), this one-day conference and trade show mirrors the highly successful Southern California event filled with high-quality education with top industry speakers, a free lunch during an industry leaders panel discussion and discounts on products and services in the trade show. This event is free for hoteliers and staff to attend!

Attendees can choose from eight top tier educational seminars such as Demystifying Google Analytics, Hotel Contract Law, Social Networking, Business Improvement Districts, Employment Law, ADA Compliance, Risk Management, and PCI Compliance.

Following the morning educational seminars, attendees can enjoy a free lunch and the Industry Leaders Panel discussion with Eric Jacobs - Senior Vice President, Lodging Development, Marriott International, Inc., Mark Burden - President & CEO, Rim Hospitality, Anupan Narayan - President & CEO, Red Lion Corp., Alan X. Reay – President, Atlas Hospitality and Rajiv Trivedi - Chief Development Officer, La Quinta Franchise Development.

The afternoon trade show will be full of industry vendors with new products and services, many offering special pricing exclusive to conference attendees. This is a great opportunity to network and see what is new in the lodging industry.

For conference information or to register, go to www.calodging.com.

About CH&LA

The California Hotel & Lodging Association (CH&LA) is the largest state lodging industry association in the nation and a Partner State Association of the American Hotel & Lodging Association. Its 1,800 members, which comprise approximately 175,000 guest rooms, include all segments of the lodging industry including the California Association of Bed & Breakfast Inns - California’s largest association of professional innkeepers and certified bed and breakfast inns. CH&LA is the leading resource for communicating and protecting the rights and interests of the California lodging industry. CH&LA was established in 1893. CH&LA is on the web at www.calodging.com.

About AAHOA

Representing over 8,300 members, AAHOA is one of the leading forces in the hospitality industry and one of the most powerful Asian American advocacy groups. Together, the members own more than 20,000 hotels, which have over one million rooms, representing over 50 percent of the economy lodging properties and nearly 37 percent of all hotel properties in the United States. To learn more about AAHOA, please visit www.aahoa.com.

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