CamelBak® Helps Australia’s First Bottled Water-Free Town Ditch Disposable Plastic Bottles
PETALUMA, Calif.-(Business Wire)-September 24, 2009 - CamelBak® will be the first reusable bottle filled with tap water at the kickoff celebration for Australia’s first bottled water-free town this Saturday, September 26. CamelBak has partnered with Bundanoon, a town located 90 miles southwest of Sydney, in its mission to migrate from disposable plastic water bottles to reusable bottles.
Bundanoon residents voted overwhelmingly in July to take this extraordinary step to save money, reduce waste and preserve the environment by eliminating disposable plastic water bottles.
The kickoff celebration for the “Bundy on Tap” initiative will include a town procession to officially turn on the tap at three new water stations where residents can fill their reusable water bottles for free. The CamelBak Better Bottle™, with its one-of-a-kind Big Bite™ Valve mouthpiece, will be the first bottle filled at each new water station. In addition, CamelBak is donating 2,000 BPA-free reusable water bottles to the town and its businesses.
“The residents of Bundanoon have a great reason to celebrate. Their switch to reusable water bottles will help them save money, reduce waste and protect the environment. These are three crucial issues that all municipalities must face,” said Sally McCoy, CEO for CamelBak. “As a company committed to making disposable water bottles obsolete, CamelBak was inspired by Bundanoon’s bold move, and we’re proud to be a part of their ground-breaking cause.”
The Bundy on Tap kick-off celebration begins at 10 a.m. (GMT + 10) on Saturday, September 26. The onsite media contact is Huw Kingston at huw@bundyontap.com.au or 011-61-418-977-609. For more information, please visit www.bundyontap.com.au.
In Australia, CamelBak’s line of BPA-free, phthalate-free reusable bottles are available in Tritan™ plastic and liner-free stainless steel options in adult and kids’ sizes and styles. CamelBak’s complete line of hydration packs is also available throughout the country.
About CamelBak
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. With a mission to continuously reinvent and forever change the way people hydrate and perform, CamelBak offers a complete line of technical hydration packs, reusable BPA-free water bottles and performance hydration accessories for outdoor sports, military, travel and a healthy lifestyle.
With headquarters in Petaluma, CA, a wholly-owned and operated reservoir manufacturing facility in Mexico and a distribution center in San Diego, CA, CamelBak designs, tests and engineers its products to perform and last a lifetime. CamelBak is privately held, with products available in 50 countries worldwide. For more information, please visit www.camelbak.com or call 800.767.8725.
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