Internet Acquisition Strategist Lori Swett Joins Macromark Inc.
BREWSTER, N.Y.-(Business Wire)-September 24, 2009 - Macromark, Inc. announced today that online acquisition veteran and strategist Lori Swett has joined the firm’s Interactive Services unit.
Lori brings more than 12 years of online marketing experience to her new role. Before joining Macromark, Lori was Senior Manager of Online Media at Scholastic Inc. where she managed the web acquisition of new customers for the Disney, Nickelodeon and Random House brands and children’s book clubs. While at Scholastic, Lori helped develop the Internet into the company’s largest and most profitable source of new leads. In addition, she negotiated all media deals with key affiliate networks and marketing partners.
“We’re thrilled that Lori has joined our growing company. Lori brings our clients valued relationships, knowledge and expertise as a proven direct marketer.” states President & CEO, David Klein. “Lori enables us to significantly enhance our capabilities, particularly with the various opportunities that exist in lead generation including Social Networking, Search Engine Marketing, Co-Registration, Email and all the CPC/CPA Networks”, adds Klein.
Previously, Lori spent three years as E-commerce Manager at Star Struck, Inc. where she was responsible for launching strategic partnerships with Internet retailer Amazon.com, and affiliate solutions provider, Linkshare. Prior to Star Struck, Lori spent five years at Outpost.com, one of the earliest successful online-only retailers, managing a number of innovative marketing programs including their very successful Affiliate network and assisting with the development of offline print, radio, and television campaigns including the Cliff Freeman 1998 Grand Clio award winning “Outpost.com gerbils” commercial.
About Macromark
Macromark, Inc. is a leading, highly reputable and progressive acquisition, retention and monetization media company. Relying on its experienced sales organization, aggressive marketing efforts and cutting edge IT support, Macromark will acquire new customers for you at the lowest possible cost and will maximize the revenue potential of your most valuable asset, your customer file. The company also provides key e-commerce, print media, insert media and database marketing services. Today, Macromark is recognized as one of the industry’s fastest-growing direct marketing companies with over 300 consumer and business-to-business clients, in the US, Canada and Internationally.
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