INSIDE Contactless’ Didier Serra Reelected to Act Canada Board
AIX-EN-PROVENCE, France-(Business Wire)-September 24, 2009 - INSIDE Contactless, the world leader in advanced open-standard contactless chip technologies today announced that Didier Serra, general manager and executive vice president of sales for North America, has been reelected by the members of Advanced Card Technologies (ACT) Canada to serve a second term on the organization’s board of directors. In this capacity, Mr. Serra will work with the other board members to help govern this stakeholder association, which is internationally recognized as a reliable source of information on secure payment, secure identity management and advanced card technologies and applications, and is the authority on the Canadian marketplace.
“ACT Canada plays a vital role in promoting the awareness, understanding and use of advanced chip applications and technologies, and I am honored by the trust the members have placed in me to help lead this association,” said Didier Serra. “I look forward to continuing to work with the other board members to provide the support and advocacy our membership needs to be more successful as they navigate the opportunities and challenges of this marketplace.”
ACT Canada’s membership includes key stakeholders from a broad range of market sectors, including financial, government, retail, suppliers, integrators, consultants, regulators, transit and transportation, transaction processors and legal. The association helps members understand the market, public and private sector applications and potential barriers, facilitates knowledge transfer and thought leadership through neutral forums, and expands members’ networks to help them increase revenues, reduce costs and reduce and manage risks.
“We are very pleased to have Didier again serving as a director of the board for another year, and working with him to help promote the interests of our membership,” said Catherine Johnston, president and CEO for ACT Canada. “With mobile payments playing an increasingly important role in Canada, Didier’s experience and knowledge will be an invaluable resource to our association.”
A founding member of INSIDE Contactless, Didier has held several executive positions at INSIDE Contactless, and is currently heading all sales initiatives for North America.
About INSIDE Contactless
INSIDE Contactless is the global leader in open-standard contactless payment and Near Field Communication (NFC) semiconductors and software that power the next generation of payment, transit, identity and access control applications. The company’s intelligent, microprocessor-based platforms offer the flexibility to be embedded in smart cards, mobile phones and other consumer electronic devices, documents, badges and other items to support a wide range of innovative contactless applications and bring new levels of convenience to users. INSIDE has delivered more than 300 million contactless platforms worldwide to customers and partners that include many of the leading payment card and mobile phone manufacturers, systems integrators and financial institutions. With a portfolio of 60 families of patents, including several essential NFC patents, the company has played a leading role in NFC and contactless innovation. INSIDE is headquartered in Aix-en-Provence, France, with offices in Shanghai, Singapore, Warsaw, Seoul and Silicon Valley. For more information, please visit www.insidecontactless.com.
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