IMAX Corporation Chooses Audyssey Laboratories as Strategic Audio Partner
LOS ANGELES-(Business Wire)-September 24, 2009 - Audyssey Laboratories and IMAX Corporation today announced a partnership to use MultEQ, the ground-breaking acoustical correction technology developed by Audyssey, to calibrate and tune IMAX® theater sound systems beginning in 2010. Audyssey MultEQ is the world’s leading technology used for optimizing time and frequency response in sound systems.
“Sound has always been one of the key elements that make up The IMAX Experience®,” said Brian Bonnick, Executive Vice President, Technology. “With Audyssey’s time-domain based calibration technology we are able to further enhance the clarity, imagery and accuracy of the audio experience throughout the entire seating area in our theaters.”
MultEQ uses its patented method for capturing sound information at multiple locations throughout the theater to correct any possible time and frequency response problems that can distort sound. MultEQ working in combination with IMAX’s new proprietary audio calibration system will enable an elevated level of acoustical performance not achieved before in cinemas. MultEQ has both commercial and academic credentials; the technology was developed by the co-founders through a multi-year research effort at the world renowned University of Southern California’s Immersive Audio Laboratory.
“IMAX’s digital sound systems already deliver the world’s most accurate sound in a movie theater, and we’re very pleased that they have chosen MultEQ to enhance their world-class movie viewing experience even further,” says Audyssey CEO Michael Solomon. “This relationship is another step on our journey to bring the best sound quality to consumers in their homes, cars and now movie theaters."
About Audyssey Laboratories™
Established in 2002, Audyssey was founded on a comprehensive understanding of the negative effects of room acoustics on sound reproduction. This multi-million dollar landmark study took several years of theoretical and experimental work at the prestigious USC Immersive Audio Laboratory, and decades of shared scientific expertise by Audyssey founders Prof. Tomlinson Holman and Prof. Chris Kyriakakis. The resulting groundbreaking acoustical correction technologies provided the basis for Audyssey, which continues to develop new breakthrough technologies in audio signal processing, room acoustics and psychoacoustics. For more information, visit www.audyssey.com.
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR®, technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2009, there were 394 IMAX theatres (273 commercial, 121 institutional) operating in 44 countries.
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