Password Reset Technology Chosen For Intuit Entrepreneur Day
MENLO PARK, Calif.-(Business Wire)-September 24, 2009 - RavenWhite, Inc., an advanced innovator in online fraud prevention, has been invited to present its patent-pending automated password reset technology at Intuit’s Entrepreneur Day.
The scientific innovation branded "Blue Moon Authentication" is a bold new approach to password resetting. "Blue Moon authenticates you by knowing what you like and dislike making it easier to use than standard challenge systems and providing superior protection against both data mining and guessing attacks," said inventor and RavenWhite co-founder Dr. Markus Jakobsson. Blue Moon can help provide stronger security than solutions that use password-reset "challenge questions."
RavenWhite’s system takes only thirty seconds to authenticate (whether on a computer or a handheld) and boasts a false negative rate (the probability that a legitimate user is not logged in) of close to 0% and a false positive rate (the probability that an attacker manages to get access to a victim’s account) of less than 1%*. (http://www.ravenwhite.com/iforgotmypassword.html)
Its simplicity can be experienced firsthand at http://blue-moon-authentication.com.
The benefits are:
- reduced online fraud from password theft and impersonation
- slashed IT call center costs, and
- an end to being put “on hold” at busy call centers.
“We are excited to present at Intuit’s Entrepreneur Day and grateful to Intuit for its foresight in creating such an event,” said Mark Holmes, CEO of PatentBridge, which is commercializing the Blue Moon technology.
About RavenWhite Inc.
RavenWhite is an advanced online fraud research firm led by Dr. Markus Jakobsson who holds over fifty patents and has published over a hundred articles as well as two books: "Phishing and Countermeasures" (Wiley, 2007) and "Crimeware" (Symantec Press, 2008). Its co-founder, Dr. Ari Juels, is Chief Scientist and Director of RSA Laboratories and has been named by MIT's Technology Review Magazine as one of the world's top 100 technology innovators under the age of 35. Computerworld has honored him in its “40 Under 40” list.
About PatentBridge LLC
PatentBridge, a privately held technology commercialization firm based in Silicon Valley, specializes in select patents covering extraordinary scientific and industrial breakthroughs. Its CEO and founder is Mark Holmes, author of Patent Licensing: Strategy, Negotiation and Forms (PLI Press). www.Patentbridge.com
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