Windsor Foods® and Jim Beam® Bourbon Mix to Deliver New Chopped Barbecue Brisket
HOUSTON-(Business Wire)-September 24, 2009 - Windsor Foods, Inc. and Jim Beam® Bourbon have teamed up to create a fully cooked, ready-to-serve, gourmet chopped barbecue brisket to foodservice operators.
“We are excited about teaming up with Jim Beam again to bring another original recipe gourmet product to the marketplace,” said Lorena Cantu, Asian and chili/BBQ product manager, Windsor Foods. “Jim Beam Chopped Barbecue Brisket is a very special product crafted with tender, smoked briskets that are chopped—not shredded—to impart a chunky texture. Then we smother it in a sweet and tangy barbecue sauce flavored with Jim Beam Bourbon.”
Cantu added that the new product, with its smooth, rich flavor, is ideal for a wide variety of menu applications from sandwiches to center-of-the-plate. Operators can serve the gourmet chopped brisket heated straight from its five-pound tub or add their own fresh ingredients to make it a signature menu item.
“Jim Beam produces the world’s finest bourbon whiskey, and Windsor is famous in the foodservice industry for its delicious, frozen, heat-and-serve barbecue,” said Kelly Doss, senior director, Bourbon and Whiskeys, Beam Global Spirits & Wine. “With these two category-leading brands, Windsor has developed a gourmet barbecue that’s easy for operators to prepare and market.”
The Jim Beam Chopped Barbecue Brisket is the second product co-developed between Windsor Foods and Jim Beam, the world’s number one selling bourbon. In 2008, Windsor Foods and Jim Beam, successfully co-branded and launched Whitey’s Jim Beam Bourbon Steak Chili.
About Windsor Foods
Windsor Foods® is a single-source manufacturer of delicious, easy-to-serve, old-world Italian cuisine, authentic Pan-Asian appetizers, Southwestern comfort foods, ever-popular Mexican mainstays, and fun, innovative appetizers, for the foodservice industry. The company’s recipes are exclusive and use the latest manufacturing technology and quality control. Windsor currently has nine brands: Bernardi ®, Golden Tiger®, The Original Chili Bowl®, José Olé®, Posada®, Whitey's® Chili, Cripple Creek® Butcher Boy and Fred's for Starters®.
Visit http://www.windsorfoods.com for more information.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Cruzan® Rum, Laphroaig® Scotch Whisky, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
©2009 Beam Global Spirits and Wine, Inc. Deerfield, IL
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6058088&lang=en
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