Ace Metrix Adds On-Demand Pre-Testing of Television Ad Creative

LOS ANGELES-(Business Wire)-September 24, 2009 - Ace Metrix™, the leader in on-demand advertising intelligence, today announced several enhancements to its revolutionary television advertising creative measurement service including Ace PreTest™, the ability to provide custom ad pre-testing. Other enhancements include Ace Macroscope™ which provides ad analytics selected by demographic criteria, a new landing page providing quick access to the latest ads, improved graphing and filtering, and menu-driven ad selection.

Ace Metrix also announced new customers representing blue-chip national advertisers including: CBS, Microsoft and Nissan North America.

“Our clients and prospects love the real-time, standard measurement of TV creative provided by Ace Metrix,” said Steve Goldman, co-founder and CEO of Ace Metrix. “With the standard service they automatically receive Ace Score measurement of all breaking, syndicated ads in their industries. Now, with Ace PreTest, they can add custom pre-testing of their ads, delivering tremendous value in the planning stages for any campaign and a feature that many have been asking for.”

Today advertisers are limited in their ability to pretest television ad creative. Because of the high cost and the time involved in most existing pretest methodology, most advertisers either skip pretesting altogether or only test a small population segment, limiting the usability of test results. Now with Ace PreTest, advertisers work with Ace Metrix to easily and cost-effectively pretest creative as it is being developed, using the same on-demand, Ace Score™-based measurement used with in-market ads.

Ace Metrix New Customers: CBS, Microsoft and Nissan North America

Ace Metrix continues to gain momentum with the largest advertisers across key industries with the addition of these national advertisers to its customer roster.

“We are dedicated to helping our advertisers get the most out of their television advertising investment,” said David F. Poltrack, chief research officer, CBS Corporation and president, CBS Vision. “In Ace Metrix, we have a measurement tool that marries ad effectiveness with the ability to analyze across various demographic variables.”

“We are excited about the potential we see in the Ace Metrix platform,” said Anne Groom, senior director, campaign measurement and learning, Microsoft Corp.

Ace Metrix Based on Patent-Pending Ace Score

Separating Ace Metrix from any other ad measurement system available today is the Ace Score, developed by Ace Metrix co-founder and chief scientist Dr. JuYoung Lee. The Ace Score is a calculated score based on raw data that measures persuasion and watchability. The persuasion rating is based on the interactivity of six data elements, desire, relevance, likeability, attention, information and change, automatically captured and analyzed for each ad. Watchability measures the engagement that a person has with the ad.

New Ace Metrix service components include:

Ace PreTest™: custom pre-testing of campaign creative.
Ace Macroscope™: ad analytics filtered by demographic variables.

Join existing Ace Metrix service components:

Ace Score™: patent-pending ad scores measuring both watchability and persuasion of ad creative.
Ace Analyzer™: online dashboard with complete reporting of analytics and insights.
Ace Verbatims™: real-time, targeted consumer commentary relating to specific creative.
Ace Survey™: continuous on-line measurement of in-market television ads.
Ace Insights™ professional services.

Ace Metrix Availability

Ace Metrix is an online-subscription service available now from Ace Metrix. For more information please see www.acemetrix.com.

About Ace Metrix

Ace Metrix, funded by leading venture capital firms Hummer Winblad Venture Partners and Palomar Ventures, is revolutionizing the measurement of television advertising. Ace Metrix delivers actionable competitive intelligence with the first online, on-demand service measuring television effectiveness in real-time. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With insights from Ace Metrix, advertisers can make adjustments to creative and media schedules resulting in savings of hundreds of thousands of dollars.

Ace Metrix customers include CBS, Coldwell Banker Real Estate Corp., Deutsch, Inc, Microsoft and Nissan North America.

For more information please see www.acemetrix.com.

Note: Ace Metrix, Ace Macroscope, Ace PreTest, Ace Score, Ace Verbatims, Ace Survey and Ace Insights are all trademarks of Ace Metrix. Other trademarks are property of their respective owners.

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