IdentityTruth Offers Its Innovative Identity Protection Service as an Information Feed
WALTHAM, Mass.-(Business Wire)-September 23, 2009 - IdentityTruth®, the leading provider of a new breed of services to help consumers safeguard their privacy and identity, today announces that its innovative Identity Protection Service is available as an Information Feed. The Information Feed is designed to deliver greater flexibility to distribution partners. The Information Feed can be directly integrated into partners’ existing portals to enhance existing customer security-related applications, or to enhance member protection of any customer-facing service.
By subscribing to IdentityTruth’s Information Feed, distribution partners can deliver immediate value to their customers by answering three important top-of-mind questions: am I at risk, why am I at risk, and what should I do next?
Distribution partners can make their customers aware of identity-related problems before their lives become affected by major financial challenges. As a part of this program, IdentityTruth will also help partners provide remediation assistance to customers that are victims of identity theft.
“Today, consumers have greater expectations from companies to protect their assets and provide service above and beyond what has traditionally been expected,” said Steven Domenikos, CEO of IdentityTruth “IdentityTruth’s products are now configured to be more easily bundled into a company’s existing suite of services, making IdentityTruth the perfect solution for companies looking to meet the changing needs of their customers.”
Identity theft is America's fastest-growing crime. More than 79 million identities will be lost this year alone with as many as 3 million social security numbers being stolen. Simple, credit monitoring is not enough. Only 15% of identity theft is credit-related (85% of identity fraud happens “outside” the credit system). IdentityTruth has discovered suspicious “identity events” for more than 1 out of 4 consumers who subscribe to its service.
IdentityTruth’s unique Faster than Fraud™ technology combines data from many different sources—going beyond simple credit-based protection to deliver a more complete picture of an individual’s identity risk.
The service continuously combines and analyzes any and all information that is discovered specific to an individual to detect suspicious activities, report possible fraud before it happens and provide concrete next-steps to resolve a problem that may arise.
About IdentityTruth
IdentityTruth is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. IdentityTruth’s proprietary technology provides subscribers with advance notice of potential identity fraud so they can take better control to stop it before it becomes costly. IdentityTruth not only detects—but can actually predict—possible problems, and that is what makes IdentityTruth Faster than Fraud™. IdentityTruth is a privately-held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners. For more information, go to www.IdentityTruth.com or call 781-684-1300.
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