BrightLine iTV Wins IAB MIXX Award
NEW YORK-(Business Wire)-September 23, 2009 - BrightLine iTV Marketing Specialists, the leading innovator of interactive television advertising, announced today that it has been awarded a Silver honor in the Interactive Video Category at the fifth annual MIXX Awards held yesterday by the Interactive Advertising Bureau (IAB). BrightLine was recognized for their work with Vaseline Clinical on the “Prescribe the Nation” campaign.
In its work for Vaseline Clinical, BrightLine iTV designed an environment that would broaden the reach and distribution of branded video content and provide viewers appealing ways to deepen their engagement with the product, drive trial, and ultimately lift purchase intent – all through the television remote control.
The award winning TV experience featured Alaskan residents using Vaseline Clinical and sharing it with friends and family, reinforcing the product’s key benefits. Multiple promotional points and interactive features were leveraged to maximize visits to the interactive destination, each selected based on extensive research and insight on viewers’ remote control behavior.
The IAB MIXX Awards is the only advertising awards that honor innovation and impact and is selected by a prestigious panel of senior executives from brands, agencies and media companies. The MIXX Interactive Video Award recognizes a campaign delivering an exceptional user experience through the use of streaming video-based advertising, either appearing in a player environment via a PC or in television environment via set top box. This category includes campaigns driving marketing objectives through the use of video on demand and/or interactive television, which capitalizes on the user’s ability to alter and control their experience and then feeds that information back to a marketer.
“This award is especially meaningful to our team, in that it is judged by a panel of peers and based on all aspects of an interactive campaign including strategy, creative, execution and results,” said Jacqueline Corbelli, founder and CEO of BrightLine iTV. “We are thrilled to see interactive advertising experiences specifically designed for the living room continue to gain prominence and public recognition in the advertising industry.”
This is the third MIXX Award for BrightLine iTV, who was recognized with a Silver and Bronze award in the VOD and Interactive Television category at the 2008 ceremony.
About BrightLine iTV
BrightLine is the industry leader and innovator of interactive television (iTV) advertising. Using over six years of experience and a deep and growing proprietary data base of viewers’ iTV behavior, the Company creates and implements customized, scalable and measurable interactive television ad experiences in a way that is most organic for TV viewers. BrightLine transforms passive television advertising into an effective customer-driven interaction. The end result of BrightLine’s programs is superior overall viewer involvement that leads to higher returns, a meaningful, consumer-brand interaction, and a higher level of recall and purchase intent.
BrightLine’s proprietary process of applying consumer behavior trends and measured campaign results across cable, satellite and all other TV platforms is a unique value to their clients that extends beyond the capabilities of traditional television advertising.
You can find more information at www.brightlineitv.com.
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