Product Partners Powers Social Business Model Using Liferay Software
LOS ANGELES-(Business Wire)-September 23, 2009 - Liferay, Inc., provider of leading open source software for the enterprise, announced the recent launch of TeamBeachBody.com, a revenue-generating social network built using the award-winning Liferay Portal. The site was commissioned by Product Partners, one of the largest direct-response TV sellers of weight loss merchandise, to promote and distribute its branded health care and fitness products to a growing audience of over 1.1 million users.
Product Partners designed TeamBeachBody.com from the ground up to drive revenue growth by harnessing the natural social activity of the community around its products. The site is a public social network in which members discuss health and weight loss issues, access expert-published articles and advice, and share knowledge. Members are paid a percentage of all sales of Beachbody products that they refer to new members seeking recommendations from active community members. Hence participation in social activity such as posting to the site’s forums and blogs are part of a larger incentivized system of revenue generation.
“Product Partners has developed an innovative business model that fundamentally relies on social relationships to generate revenue,” said Bryan Cheung, Liferay’s CEO. “Liferay gives Product Partners the technology and tools to execute on that business plan and exponentially grow its community and its business.”
Because of the flexibility needed to be able to cater to the ever changing business requirements, Product Partners needed to migrate from its own proprietary technology to Liferay, which could scale with the business’s rapid growth curve. Liferay Portal also held tremendous appeal as an all-in-one solution. Its integrated collection of tools, including web content publishing, document management, social activity tracking, blogs and forums, allowed Product Partners to deploy its new site using a single software solution.
Additionally, an impressive degree of customizability and a close working relationship with the Liferay engineering team allowed Product Partners to fit the site to its unique objectives and needs. TeamBeachBody.com is integrated with shopping and payment systems and features an online gym that allows community members to schedule live workout sessions together. Users can achieve upgraded status depending on revenue attainment levels, giving them deeper access and capability within the site and community.
“At Product Partners, our goal is to help people lead healthier, more fulfilling lives and achieve their goals,” said Siddharth Jain, Senior Director of Engineering at Product Partners. “Liferay helped us to build a flexible toolset on TeamBeachBody.com to meet our customer’s needs and to efficiently react to our growing business.”
“Liferay is equipping businesses to create solutions that integrate complex enterprise systems with social computing capabilities to drive new revenue streams and reduce cost,” said Cheung. “No other social collaboration product on the market today can enable these solutions as quickly and effectively as Liferay Portal.”
Additional information about the Product Partners project will be presented at Liferay’s upcoming West Coast Symposium on September 24th, 2009, in the Los Angeles area. For more information, please visit www.liferay.com/events/wcs09.
Beachbody.com:
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody.com is based in Santa Monica, California, and is the creator of the nation's most popular in-home fitness and weight loss solutions. Beachbody products include P90X®, Power 90®, Kathy Smith’s: Project YOU! Type 2™, Yoga Booty Ballet®, Slim in 6®, Hip Hop Abs®, and Turbo Jam®, among many others. Beachbody programs combine challenging video-based fitness workouts with easy-to-follow nutrition guidelines, superior nutritional supplements, and an unparalleled customer service and peer-support system. The company's mission is to help people achieve their goals and lead a healthier, fulfilling life.
The products are marketed under the Beachbody brand. Team Beachbody is the coach and member network of Product Partners and follows a MLM business model. We are also launching a beauty line of products, under our flagship company Breakthrough in Beauty.
Liferay:
Liferay, Inc. is the provider of Liferay Portal, the world’s leading enterprise open source portal, recognized by Gartner in the Magic Quadrant and used by Fortune 500 companies worldwide, including Allianz, AutoZone, Benetton Group, Cisco Systems, Lufthansa Flight Training, The French Ministry of Defense, and the United Nations. Liferay, Inc. offers professional services, technical support, custom development and professional training to ensure successful deployment in the most demanding IT environments. For more information, please visit www.liferay.com.
Liferay, Liferay Portal, and the Liferay logo are trademarks or registered trademarks of Liferay, Inc., in the United States and other countries.
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