Hanesbrands Inc. to Announce Mount Everest Expedition; Partnership with International Mountaineer

RALEIGH-DURHAM, N.C.-(Business Wire)-September 23, 2009 - Hanesbrands Inc.:

WHAT:		Hanesbrands Inc. and its Champion^® Athleticwear brand will announce the official launch of Expedition Champion and their partnership with international mountaineer Jamie Clarke – a partnership in innovation, technology and determination to reach new heights with a Mt. Everest expedition in spring 2010.
WHY:		The initiative is part of the company’s efforts to build its brands by: Integrating unique innovations in fabric technology, garment design and sports science into apparel for the expedition team Inspiring others to achieve their own “Everest” via consumer engagement program
WHEN AND WHERE:		When: Wednesday, Sept. 23, 2009 10:30 a.m. EST View it LIVE via http://www.ustream.tv/channel/champion-web-event Where: North Carolina State University College of Textiles 1000 Main Campus Drive Rm. 2431
INTERVIEW OPPORTUNITIES:		Featured speakers: Mike Abbott, research and development, HBI Jamie Clarke, International Mountaineer Kevin Hall, EVP, GM - Outerwear
VISUAL OPPORTUNITES:		Four primary apparel layers (two base layers, one soft and one hard shell) that will be worn by the expedition team Thermal imagery/examples of the apparel’s performance
ABOUT JAMIE CLARKE:		Jamie Clarke, 42, has been taking part in expeditions for more than 20 years. He has covered the world’s seven highest peaks, crossed the Empty Quarter in Saudi Arabia and successfully summited Mount Everest in 1997. Follow Jamie on Twitter @JC_Climbs. Additional information about Jamie can be found on www.jamieclarke.com
CONTACT:		Elizabeth Castro (708) 358-1130 (office) (708) 557-0373 (cell) elizabeth.castro@omalleyhansen.com