Research and Markets: Marketing Kids' Healthy Beverages - Ten Key Case Studies from Companies Like Nestlé and Republic of Tea

DUBLIN-(Business Wire)-September 23, 2009 - Research and Markets (http://www.researchandmarkets.com/research/373fbc/marketing_kids_he) has announced the addition of the "Marketing Kids' Healthy Beverages: Ten Key Case Studies" report to their offering.

In the market for kids' foods and drinks, it's in beverages that you will find the most examples of success - and some of the smartest innovations.

The reasons include:

superior convenience
more scope for packaging innovation
greater versatility in product formats
beverage formulators are particularly skilled at making most things taste good
consumers are more willing to experiment with beverages
better margins encourage innovation.

The largest individual segment of the US kids' food and drink market is beverages, and it's a similar story in Europe.

Marketing Kids' Healthy Beverages begins with a concise 19-page summary of six possible strategies that beverage companies can follow whether they are renovating an old brand, as illustrated by the case study of Nestlé Juicy Juice and Britvic Fruit Shoot, or creating a new brand, as illustrated by the case studies of Crayons and Froose.

The report then sets out, over 38 pages, 10 detailed case studies based on interviews with the companies concerned and supported by supermarket sales data.

They are: