Dr. Brian S. Boxer Wachler Introduces I-Brite™ Eye Whitening
BEVERLY HILLS, Calif.-(Business Wire)-September 22, 2009 - World renowned ophthalmologist and vision specialist Dr. Brian S. Boxer Wachler (“Dr. Brian”) introduces I-Brite™ eye whitening, an original and breakthrough procedure created to treat a very common problem: chronic red eyes. It is estimated that millions of Americans suffer from recurring red eyes, instigating frequent comments from friends and colleagues regarding sleep deprivation and marijuana smoking.
I-Brite™ eye whitening is a quick and painless outpatient procedure, often taking less than ten minutes per eye. Patients are able to return to work the very next day, and whiter, brighter eyes are seen in only two weeks. Most people suffering from this condition opt for red-removing eye drops, a common quick-fix solution for chronic red eyes. However, long-term use of red-removing eye drops can actually increase the redness of eyes over time. The new I-Brite™ eye whitening procedure provides a smarter, better solution to a very real and common health issue that millions of Americans silently deal with on a daily basis.
“I’ve been dealing with this probably for the last three years,” says Sandra, a recent recipient of I-Brite™ eye whitening. “I had a lot of irritation; it was uncomfortable and created a lot of redness. It was something I constantly tried to deal with - I went to many eye doctors who prescribed drops and tests.”
Chronic red eyes are created when the enlarged and dilated blood vessels on the surface of the eye become irritated. I-Brite™ eye whitening alleviates the appearance of tired, red eyes, restoring them to their original bright white color. I-Brite™ can also remove yellow or brown pigmented areas that form over the years.
Sandra was eventually referred to Dr. Brian, who diagnosed her as an ideal candidate for the new eye whitening procedure.
“[The procedure] was pretty quick…by week two you really start seeing an amazing change in your eyes,” adds Sandra. “My eyes became whiter, less uncomfortable, and less sensitive to light – I no longer wear makeup because my eyes look so pretty!”
Dr. Brian is currently the only vision specialist performing I-Brite™ in the world, allowing patients to once again look themselves in the mirror, and love what they see.
For more information please visit http://www.boxerwachler.com/whiteeyes
For media inquiries and/or to arrange an interview, please contact Tyler Barnett at 323.937.1951 or tyler@tylerbarnettpr.com.
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